PEWAUKEE, Wis.--(BUSINESS WIRE)--True Grace — a new supplement brand with a mission to improve the health of people and planet through nutrient-dense products — announced today its introduction into the market with three foundational lines: Probiotics (including one tailored to women), Multivitamins (for women, men, and women 40 and up) and Omega-3 Fish Oil. Created by a team of industry veterans and pioneers in the regenerative agriculture movement, True Grace is revolutionizing traditional supplements by focusing on nutrient density and on practices that regenerate the earth and the body.
According to The Council for Responsible Nutrition, one-third of the world’s population isn’t getting enough of the nutrients that are critical for maintaining proper health. Further, Rodale Institute recorded up to a 38% decline in fruit and veggie nutrients with grain protein concentrations declining 50%, a result of modern farming methods that degrade and destroy soil, the source of food’s nutritional value. Regenerative agriculture is a system of holistic farming that rehabilitates the entire ecosystem and enhances natural resources rather than depleting them. These techniques help soil absorb and hold water (conserving freshwater and protecting crops from droughts), increase soil biodiversity (enabling microorganisms to live in the soil and provide key nutrients for crops), and build healthier soil (creating topsoil instead of depleting it). Together, these regenerative systems create better food, since nutrient-dense soil produces more nutrient-dense plants. This fact is at the core of True Grace’s formulation philosophy.
“Starting True Grace grew out of a passion for nutrition that I’ve had for years. Becoming a mom of two further strengthened my resolve to teach our kids and others about the importance of nurturing both our bodies and planet,” said Kristie Hall, Founder and CMO of True Grace. “We’re looking at nutrition differently, starting from the ground up. It is our mission to provide easy solutions for busy individuals to support their health and the health of their loved ones — but in a sustainable way that preserves our planet for future generations.”
Hall, the former editor-in-chief of Delicious Living, became passionate about health and wellness after her father’s battle with metastatic prostate cancer. When she became a mother and learned about the widespread issue of nutrient deficiency — and its root cause, degraded soil — Hall was inspired to create a vehicle for change focused on restoring human health and wellness while protecting our planet’s precious resources. True Grace’s leadership team, which includes Brian Hall (CEO) and Sara Newmark (COO), brings more than 70 years of combined dietary supplement industry experience to the brand.
Crafting its supplements with true intention every step of the way, True Grace meticulously sources everything — from ingredients to its bottles and boxes — with the health of people and the planet in mind. Additional product details include:
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Probiotics – Featuring 90 billion total CFU at time of manufacture and a truly transparent label that tells consumers exactly how much of each probiotic strain they’re getting.
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One Daily Probiotic – Digestive & Immune Health*
12 quantified and DNA-verified probiotic cultures to support digestive and immune health; prebiotic fiber to support beneficial bacteria; patented DRcaps® that allow probiotics to survive; patented CSP bottle™ that protects probiotics from moisture, light, and oxygen* -
One Daily Women’s Probiotic – Vaginal, Digestive & Immune Health*
12 quantified and DNA-verified probiotic cultures to support vaginal, digestive, and immune health; prebiotic fiber to support beneficial bacteria; patented DRcaps® that allow probiotics to survive; patented CSP bottle™ that protects probiotics from moisture, light, and oxygen*
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One Daily Probiotic – Digestive & Immune Health*
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Multivitamins – Vegetarian tablets featuring vitamins from wholesome sources as well as fermented minerals and amino acid chelates, which are more bioavailable.
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One Daily Women’s Multivitamin – Immune, Energy, Daily Balance & Beauty Support*
Vitamin A, Vitamin D3, and Zinc for immune support; Coenzyme B Vitamins for energy; regenerative and organic adaptogens (Holy Basil and Ashwagandha) for daily balance; Biotin and Vitamin C to keep skin radiant; and an organic mushroom fruiting body blend for women* -
One Daily Women’s Multivitamin 40+ – Immune, Energy, Daily Balance & Healthy Bone Support*
Vitamin A, Vitamin D3, and Zinc for immune support; Coenzyme B Vitamins for energy; regenerative and organic adaptogens (Holy Basil and Ashwagandha) for daily balance; Vitamin D3 from algae (a vegan source) and Vitamin K2 from MenaQ7 for healthy bone support; organic mushroom fruiting body blend for women 40+; Iron-free formula* -
One Daily Men’s Multivitamin – Immune, Energy & Daily Balance Support*
Vitamin A, Vitamin D3, and Zinc for immune support; Coenzyme B Vitamins for energy; regenerative and organic adaptogens (Holy Basil and Ashwagandha) for daily balance; organic mushroom fruiting body blend for men*
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One Daily Women’s Multivitamin – Immune, Energy, Daily Balance & Beauty Support*
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Omega Oils – Omega-3 Fish Oil carefully sourced and selected, providing optimal absorption and utilization of the key nutrients EPA and DHA*
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Highly Concentrated Omega-3 Fish Oil – Brain, Heart & Immune Health*
1400 mg of the essential fatty acids EPA and DHA in triglyceride form (4:3 ratio) from sustainably sourced, wild-caught Alaskan Pollock; supports healthy blood lipid levels already within normal range, normal brain function, and healthy immune response*
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Highly Concentrated Omega-3 Fish Oil – Brain, Heart & Immune Health*
When it comes to packaging, True Grace’s nutrient-dense supplements come in bottles made of 100% post-consumer recycled plastic, or PCR (with the exception of the probiotic bottles, which are specially manufactured to extend the probiotics’ shelf life). For each PCR bottle purchased, an equivalent amount of plastic is rescued by the ReSea Project, an ocean clean-up effort that employs local fisherman in Jakarta, Indonesia, to pull plastic out of waters where they fish. True Grace also offers customers the chance to purchase supplements in pouches (as opposed to bottles) that are made from sustainably sourced sugarcane that can be recycled at designated facilities, reducing consumers’ overall use of plastic. Every pouch purchase helps pull plastic out of the ocean, this time through the Seabin Project, which places purpose-built bins underwater to trap floating garbage. Customers also have the option to opt-in to True Grace’s Refill Program, which provides users with a recurring delivery of refill pouches.
As champions of regenerative agriculture, True Grace has also created Grace’s Garden, a charitable arm that supports non-profits leading the movement, including Rodale Institute, the Soil Carbon Initiative, Green America, and Carbon Underground to ensure future generations have nutrient-dense food for centuries to come.
True Grace products are available for purchase online at www.truegracehealth.com. For more information about True Grace, its mission, and its products, please visit www.truegracehealth.com/ or follow the brand on Instagram and Facebook.
ABOUT TRUE GRACE
True Grace was born out of passion to improve the health and well-being of future generations. Education inspires change, and change begins with awareness. We believe that a small group of like-minded individuals can have a major impact on our food supply chain, improving the health of our soil, food, people, and, ultimately, our planet.
True Grace provides nutrient-dense products to combat nutrient deficiencies in our soil, communities, and selves. The brand supports regenerative agriculture and is revolutionizing traditional supplements by focusing on nutrient density and sustainable practices that regenerate the earth and the body. True Grace currently offers a One Daily Probiotic, One Daily Women’s Probiotic, One Daily Women’s Multivitamin, One Daily Women’s Multivitamin 40+, One Daily Men’s Multivitamin, and Highly Concentrated Omega-3 Fish Oil. For more information, visit www.truegracehealth.com/ or follow the brand on Instagram and Facebook.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
