LIVERMORE, Calif.--(BUSINESS WIRE)--Just in time for spring, Cupcake LightHearted is delighted to announce the addition of Sauvignon Blanc to its lower-calorie lineup. This bright, crisp white wine is the perfect drink to wind down post-workout or celebrate a day of adventure. With only 80 calories, 8% ALC/VOL, and less than 1g of sugar per 5oz. serving1, this refreshing new varietal brings full flavor to all of life’s lighter moments.
Building on Cupcake Vineyards’ success in the Sauvignon Blanc category, Cupcake LightHearted’s Sauvignon Blanc features vibrant notes of citrus, apricot and lime, tied together with a crisp, clean finish. With all the taste and a third fewer calories than an average glass of wine, this Sauvignon Blanc joins Cupcake LightHearted’s collection of premium, lower alcohol California wines, which includes Chardonnay, Pinot Grigio, Rosé, and Pinot Noir.
This new addition comes as American adults continue to seek more balance with their drinking habits. In a recent study, 60% of wine drinkers said they want to find a lighter option of their favorite drink, however, 52% feel like they have to sacrifice flavor when opting for a lower calorie adult beverage.2 Cupcake LightHearted provides that lighter option, with full flavor.
“We’ve been thrilled with the response to Cupcake LightHearted so far and based on these survey results – and a successful launch in 2020 – it’s clear the desire for a lower calorie, full flavor wine isn’t going anywhere,” says Jessica Tomei, winemaker for Cupcake LightHearted. “We are excited to provide a lower calorie option for consumers and add a Sauvignon Blanc to our portfolio. It’s a delicious, versatile wine and will be perfect for spring and summer sipping. With its intense flavors and crisp finish, you’d never know it was only 80 calories per serving!”
Jessica and her team have mastered the art of creating the perfect lower-calorie wine. They harvest the grapes early in the growing season to minimize BRIX levels (the measure of sugar naturally found in grapes) allowing for a lower sugar and lower alcohol product after blending.
Cupcake LightHearted Sauvignon Blanc is available nationwide in 750ml bottles with a SRP of $9.99. To learn more about Cupcake LightHearted wines, follow the brand on Instagram @CupcakeLightHearted or visit CupcakeLightHearted.com.
About Cupcake Vineyards
Launched in 2008, Cupcake Vineyards is the #1 premium wine brand ($8-$11) in the US. Cupcake’s winemaker, Jessica Tomei, and her team travel the world to ensure the most desirable grapes are being used in Cupcake wines, always seeing the glass as full of possibilities and striving to make wines worth celebrating. The portfolio now includes varietals from California’s Monterey County and Central Coast and other world-renowned wine-producing regions, including Veneto and Asti, Italy; Limestone Coast, Australia; Pfalz, Germany; Marlborough, New Zealand; and Mendoza, Argentina. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com or on Facebook at www.facebook.com/CupcakeVineyards.
1 LightHearted per 5 fl. oz. Average Analysis: Calories 80, Carbohydrates 4g, Protein 0g, Fat 0g.
2 Study of 2,000 Americans 21+ conducted by OnePoll on behalf of Cupcake LightHearted wines
© 2021 Cupcake Vineyards, Livermore, CA
