Strategy Analytics: Pandemic Drove Sales of 4G and 5G-Enabled PCs to New Record In 2020

BOSTON--(BUSINESS WIRE)--Global sales of cellular-enabled mobile PCs reached more than 10 million units for the first time in 2020 as home workers sought improved connectivity in response to the closure of office facilities during the COVID-19 pandemic. According to the latest analysis from Strategy Analytics’ Connected Computing Devices program, global shipments increased by 70% to 10.1 million, the highest ever annual total. North America accounted for nearly half of 3G-, 4G- and 5G-enabled PC shipments, while Europe and Asia-Pacific accounted for 45%. The report, Notebook PC Cellular Connectivity Shipment and Installed Base Forecast, estimates that more than 26 million cellular-enabled PCs are now in use worldwide, an increase of 25% in twelve months.

While 4G/LTE standards dominated the market in 2020, accounting for 97% of cellular-enabled PC shipments, 5G notebook launches in 2021 are showing a greater diversity in price points, form factors, and vendor participation, and Strategy Analytics expects 5G to build its share towards 69% by 2025. The report indicates that this growth will depend on improvements in customer education by vendors, carriers and retailers.

“What form new pricing plans take in the 5G world must be informed by a holistic view of the consumer, which devices they use where, and what they use them for,” says Chirag Upadhyay, Industry Analyst. “In the enterprise space, vendors, carriers and resellers must be able to explain how connected notebooks help save companies money in the field and help reduce security breaches compared to mobile hotspots or dongles.”

Eric Smith, Director, Connected Computing Devices, added: “We see this is a ‘when’ problem, not an ‘if’ problem. Cellular connected notebooks will become more commonplace over the next decade but the key to when that happens lies in how industry players introduce the idea to consumers. A clear view into how users choose cellular plans is crucial for vendors, carriers, and even retailers to understand how to better educate consumer segments of more cellular-embedded options.”

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Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

Source: Strategy Analytics, Inc.
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