SEATTLE--(BUSINESS WIRE)--Organic baby food is categorized by the presence of organic labels and is produced by organic raw materials without any artificial additives ingredients. The raw materials used in organic baby food have not exposed to any type of insecticides or pesticides and comply with the strict policies set by a regulatory body such as USDA’s National Organic Program. Baby organic food contains a high level of vitamins and other nutritional value important for the proper growth of the infant.
The BRIC organic baby food market accounted US$ 2,915.6 Mn in terms of value by the end of 2019 is estimated to account for US$ 11,371.5 Mn by end of 2027.
Market Drivers:
Growing parental concerns over baby intake of nutritional food coupled with the growing awareness regarding the benefits of the organic baby food across the BRIC region is expected to fuel the market growth. Increasing distribution channels along with the rising adoption of organic farming practices across the region are further anticipated to foster the market growth of the BRIC organic baby food over the forecast timeframe.
Increasing working women and growth in nuclear families is projected to foster the market growth of the BRIC organic baby food. Growth in the infant population and increasing availability of the organic food product is also expected to foster the market growth of the organic baby food. Easy available and instant to make are other major benefits offered by product which is projected to boost the market growth of the BRIC organic baby food in the near future.
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Key Takeaways:
On the basis of product type, milk formula segment held dominant position in the BRIC organic baby food market in 2019, accounting for 31.3% share in terms of value, followed by prepared and ready to feed. Factors such as rise in number of working women with children and inclination of companies towards developing organic substitutes for human milk is expected to drive the growth of the milk formula segment during the forecast period.
On the basis of distribution channel, supermarket segment held the dominant position in the BRIC organic baby food market in 2019, accounting for 39.4% share in terms of value, followed by specialty outlets. Supermarket customers are primarily local residents and small businesses that periodically need to replenish their stock of household products. Supermarkets have established trust among consumers due to their convenient services and attractive offers. Some customers prefer a particular supermarket to buy organic baby food from their nearby region. Such factors are expected to drive growth of the supermarkets segment in the BRIC organic baby food market during the forecast period.
On the basis of the countries, China dominated the BRIC organic baby food market in 2019 with a 59.3% of market share in terms of value, followed by Brazil and others. Factors such as change in lifestyle, rise in middle class population, increase in awareness about high nutritional content in the infant formula and growth in disposable income is expected to further boost the demand for organic baby food market in China. For instance, as per the Organization for Economic Cooperation and Development, disposable income in China increased to US$ 5,278.3 in 2017 from US$ 3562.2 in 2012.
Market Trends:
The growing health wellness trend is shifting parents' preferences from conventional baby food to organic baby food is expected to augment the market growth of the BRIC organic baby food. The use of chemicals in conventional baby food is expected to increase the sale of organic baby food products. Thus, the health wellness trend is projected to fuel the market growth of the BRIC organic baby food in the near future.
Convenient and attractive packaging strategies by manufacturers to attract consumers is a major trend in the market. Various players are adopting a convenient and attractive packaging technique to increase their consumer bases. Moreover, the growing trend of sustainable and eco-friendly packaging by major players is also expected to foster the market growth of the BRIC organic baby food.
Competitive Section:
1. Nestlé S.A.
2. H.J. Heinz Company
3. Groupe Danone
4. Pristine Organics Pvt Ltd.
5. British Biologicals
6. Abbott Laboratories
7. Otsuka Holdings Co., Ltd.
8. Campbell Soup Company
9. Hero Group
10. Bellamy’s Australia Limited
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Market Segmentation:
By Product Type
- Ready to Feed
- Prepared
- Milk Formula
- Dried
- Others (fresh organic fruits and vegetables, desserts, organic eggs)
By Distribution Channel
- Supermarket
- Specialty Outlet
- Pharmacy
- Internet
- Others (direct selling, general stores)
By Countries
- Brazil
- Russia
- India
- China
