Medallia Partners with Veeva Systems to Deliver Valuable Insights to Pharma Reps in Critical Sales Moments

Integrating Medallia’s Customer Experience Solution for the Global Life Sciences Industry

SAN FRANCISCO--(BUSINESS WIRE)--Medallia, Inc. (NYSE: MDLA), the global leader in experience management, today announced it has partnered with Veeva Systems, the leader in cloud-based software for the global life sciences industry. Medallia joined the Veeva Technology Partner Program to deliver a tightly integrated solution with Veeva CRM Suggestions that will put valuable customer insights into the hands of sales reps during critical sales moments.

The pharmaceutical sales representative to healthcare practitioner relationship is evolving, and having valuable insights into how practitioners feel after various sales moments is critical to understanding their sentiment and knowing how best to proceed in the sales cycle. The integration between Medallia and Veeva will enable sales reps to foster more meaningful and powerful dialogues based on real-world practitioner insights.

“Medallia continues to grow its vertical partnerships and the integration with Veeva CRM Suggestions is strategic to supporting our life sciences customers. Data from Medallia Experience Cloud automatically imported into Veeva will drive intelligent action during critical sales moments,” Steve Vierra, senior vice president channels, alliances and global partnerships for Medallia.

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About Medallia

Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment.
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