Calypso Unveils Calypso Light: Zero Sugar, Five Calorie Taste Breakthrough

Leading Lemonade Brand Launches New Line of Zero Sugar, Five Calorie Flavored Lemonades

MILWAUKEE--(BUSINESS WIRE)--Calypso, the originator of the flavored lemonade category, today announced the launch of its new line of light lemonades, Calypso Light, in four fan-favorite flavors: Ocean Blue Lemonade, Strawberry Lemonade, Original Lemonade, and Southern Peach Lemonade. Each beverage in this island-inspired, mouthwatering line is bursting with flavor and contains zero grams of sugar and only five calories per 16 fl. oz. bottle. The launch comes on the heels of a record year for Calypso, which saw more than 30% growth and category leading sales velocity in its core line of flavored lemonades.

“We have now captured the amazing taste and refreshment of our Calypso Lemonades in a zero sugar, five calorie version,” said David Klavsons, chief executive officer of King Juice Company, Inc. “We took our time to develop and perfect Calypso Light in response to the demand from consumers interested in a zero sugar, low calorie lemonade that tastes great. Calypso Lemonades are resonating with consumers because of the incredible taste, refreshment, and ‘Taste of the Islands’ inspiration. We can’t wait to see our community unwind, relax, and escape to a mini ‘vacation in a bottle.’”

Calypso Light represents a taste and flavor breakthrough for a zero sugar, five calorie lemonade. The new Calypso Light line-up comes in the brand’s four most popular flavors:

• Ocean Blue Lemonade – You’re transported to the islands with just one sip of this Ocean Blue Lemonade. A tidal wave of unique flavors that you can hear with your taste buds. And it’s loud!
• Strawberry Lemonade – Strawberries and lemons are made for each other. One’s sweet and one’s sour. They go together like yin and yang. It’s tropical perfection.
• Original Lemonade – The classic! Not too sweet and not too sour, this is the lemonade of good times on the beach or poolside with your friends. It’s liquid memories in a bottle.
• Southern Peach Lemonade – The further south you go, the sweeter the peaches get. Keep going straight down to the islands and relax with this tasty flavor.

Calypso Light Lemonades retail for a national average of $1.79 per bottle and are on shelves at Kroger, with additional retailers to follow. Calypso’s core line is available at retailers nationwide including Kroger, Albertson’s/Safeway, Wawa, Casey’s General Store, and QuikTrip.

To learn more about Calypso’s full portfolio of lemonades, limeades, and tea and lemonades, please visit www.drinkcalypso.com, or follow Calypso on Instagram (@DrinkCalypso), Facebook (@CalypsoLemonades) and Twitter (@DrinkCalypso).

About Calypso

Calypso Lemonade is the authentic flavored lemonade. The original, and now famous, Calypso Lemonade recipe was created in 1985. Calypso now offers more than a dozen lemonade, limeade, and tea and lemonade combinations – all based on the Original Lemonade recipe. The amazing taste and refreshment profile of Calypso Lemonades is resonating with consumers, resulting in rapid growth and category leading sales velocity across retail channels. Each Calypso flavor is made in-house with a focus on taste and quality, using real lemon or lime bits, real sugar, and natural flavors. All Calypso Light offerings contain zero grams of sugar and only five calories per bottle. To learn more about Calypso’s full portfolio of lemonades, limeades and tea and lemonades, please visit www.drinkcalypso.com, or follow Calypso on Instagram (@DrinkCalypso), Facebook (@CalypsoLemonades) and Twitter (@DrinkCalypso).