Make the Most of the World's Biggest Tech Show: How to Prepare for CES

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows. Held annually in Las Vegas, CES is a global stage for innovation, where companies unveil cutting-edge technologies, products, and services across various industries, including consumer electronics, automotive, healthcare, smart home, AI, robotics, and more.

The event attracts attendees such as tech enthusiasts, industry professionals, investors, and media, offering keynote speeches, product showcases, networking opportunities, and discussions on trends shaping the future of technology.

Preparing for CES

Preparing to attend CES requires strategic planning to maximize your experience. Here are some steps to help you get ready:

Plan Your Schedule

Register Early: Secure your CES badge and confirm travel accommodations (flights, hotel, and transportation). (There’s still time to register for 2025!)

Explore the Agenda: Review the event schedule, including keynotes, panel discussions, and product unveilings, to prioritize what you want to see.

Create a List of Must-Sees: Research exhibitors and bookmark those aligned with your interests or business objectives.

Prepare for Networking

Bring Business Cards: Digital options like QR codes on your phone can also be handy.

Update Your LinkedIn Profile: Attendees often connect through LinkedIn, so ensure your profile is up-to-date.

Schedule Meetings in Advance: Many attendees and companies are open to setting up appointments during CES.

Pack Strategically

Comfortable Clothing & Shoes: CES spans massive venues, so comfortable walking shoes are essential.

Tech Essentials: Pack chargers, power banks, and any necessary devices.

Business Materials: Include a notebook or tablet for notes, and promotional materials if applicable.

Stay Organized During the Event

Download the CES App: Use it for navigation, scheduling, and event updates.

Allow Extra Time: Plan for long walks and potential delays when moving between sessions.

Engage Online

Follow CES Social Channels: Stay updated with announcements and trends via CES hashtags and social media.

Share Your Experience: Post photos or insights during the event to engage with your network.

Post-Event Follow-Up

Organize Your Contacts: Follow up with new connections soon after the event.

Review Your Notes: Reflect on key takeaways and ideas you can implement.

By planning thoughtfully, you can make the most of your CES experience and stay ahead in the tech world.

Tips for Writing a Press Release for CES Attendance or Exhibition

If your company is attending or exhibiting at CES, crafting a compelling press release can maximize visibility and draw attention to your booth or participation. Here’s how to write an effective release:

1. Craft an Attention-Grabbing Headline

Highlight the main reason for your participation in your headline: “[Company Name] Unveils Cutting-Edge [Product/Technology] at CES 2025.” Keep it concise, informative, and relevant to the event.

2. Lead with a Strong Opening Paragraph

Include the who, what, when, where, and why in your first paragraph. Mention your booth number, key product launches, speaking engagements, or other reasons attendees should seek you out.

3. Highlight What’s Newsworthy

Share details about product launches, demos, or partnership announcements you’ll unveil at CES. Include any trends your company is addressing or innovations you're bringing to the market.

4. Incorporate Multimedia

Add images, videos, or links to product demonstrations to make your release more engaging. Example: Include a product teaser video or a link to high-resolution images.

5. Provide Context for Your News 

Explain how your announcement ties into larger industry trends or CES themes. Example: “As the demand for AI-powered home devices grows, [Company Name] is excited to debut its latest innovation, [Product Name], designed to enhance [specific benefit].” 

6. Add a Call-to-Action (CTA) & Include Your Contact Information 

Invite readers to visit your booth, schedule a demo, or connect with your team. Example: “Schedule a private demo with our team at CES: [Link].” Also, include a brief company bio and a media contact.

7. Distribute Strategically 

Use a trusted newswire to ensure your release reaches journalists covering CES. Share the release on your website, social media channels, and via direct outreach to industry press.

CES is a gateway to innovation, networking, and industry insights, making it an unmissable event for anyone in the tech world. By preparing strategically and leveraging opportunities to showcase your presence, you can make a lasting impact at the event. Whether attending, exhibiting, or sharing news, thoughtful planning ensures you maximize your CES experience and position yourself at the forefront of technology trends.