Business Wire Guides

Explore Business Wire's guides for public relations and investor relations professionals. Discover communication strategies, practical advice, media relations insights, and proven techniques to help you achieve your goals and generate ROI.
Guides

Earnings Releases: Transforming Data into Narrative Gold

Turn earnings data into a clear, credible story. This practical guide shows IR and communications teams how to structure releases, explain drivers, and ensure accuracy for investors, media, and AI summaries.
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SEO & GEO Visibility

PR AI Readiness Assessment

SEO & GEO Visibility

GEO and AEO Best Practices Checklist

Press Releases

7 Steps to Holiday PR Success

Press Releases

Business Wire’s Q4 Holiday PR Playbook

Press Releases

Press Release Distribution Strategy Planner & Template

Press Releases

100 Press Release Ideas & Reasons to Submit Your News

International Distribution

Going Global: Effective International Press Release Distribution

Press Releases

Press Release Essential Checklist

Press Releases

SEO Best Practices Checklist

International Distribution

Elevate Your Media Outreach Game

Investor Relations

Earnings Release Checklist

Media Relations

Journalist Feedback Survey

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