Marketing News

AUSTIN, Texas--(BUSINESS WIRE)--impact.com, the global infrastructure for partnership-driven commerce, today announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion, scale creator content, and automate partnership workflows in one platform. The announcements reflect impact.com’s continued evolution into an AI-powered infrastructure layer for modern partnerships. New innovations unveiled at iPX include new ask impact capabili...

NEW YORK--(BUSINESS WIRE)--Mediaocean Introduces NIVO AI with Innovid Agents Driving 90% Improvement in Speed to Campaign Launch...

NEW YORK--(BUSINESS WIRE)--For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the iHeartMedia podcast “Fudd Around and Find Out,” hosted by Azzi Fudd, the No. 1 overall pick in the 2026 WNBA draft and a guard for the Dallas Wings. The integration brings the Gecko to life in a dynamic new way, powered by AI technology developed and distributed in partnership with Framestore, The Martin...

AUSTIN, Texas--(BUSINESS WIRE)--Artis, a brand partner to residential architects, interior designers, and custom home builders shaping high-end residential work, today announced $7.3M in Seed funding led by LiveOak Ventures, with participation from mark vc and Capital Factory. Artis has also secured up to $3M in revolving credit from Banc of California, bringing total potential capital to $10.3M. The capital will fund continued investment in Artis’s technology platform, expanding this year from...

COLUMBUS, Ohio--(BUSINESS WIRE)--White Castle goes bold this summer with a new Garlic Parm Chicken Slider, returning Garlic Cheese and the new Southwest Veggie Slider, all on June 15....

NEW YORK & TORONTO--(BUSINESS WIRE)--Klick Health celebrated 48 wins on stage at last night’s Clio Health Awards, bringing home the inaugural Women's Health Grand Clio for ‘Infinite Saree,’ which earned 14 trophies overall, and two Grand Clios for ‘18 Months.’ In total, Klick earned three Grand, 24 Gold, 12 Silver, nine Bronze Clios, and five shortlists, the most Clio Health agency accolades in a single year over the past five years. Rich Levy, Klick’s Chief Creative Officer said, "Every campai...

IRVINE, Calif.--(BUSINESS WIRE)--Viant today announced its enhanced Publisher Solutions, a centralized tool set that provides access to critical insights and monetization intelligence...

NEW YORK--(BUSINESS WIRE)--Today Yobi, the leading behavioral AI company, and Rain, the leading independent advertising agency in the United States, announced a partnership to give brands access to AI-powered personalization at the moment of purchase intent. Results show the approach is already outperforming both static segments and the industry’s leading custom algorithms – including up to an 81% reduction in cost per order across 1-day, 7-day and 14-day orders for a major online retailer. The...

VENTURA, Calif.--(BUSINESS WIRE)--The Trade Desk, a leading global advertising technology company, today announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will lead The Trade Desk's marketing organization, overseeing global brand, communications, customer marketing, and demand generation efforts. She will play a key role in elevating the company's market presence, deepening engagement with customers and partners, and advancing its vision for...

WASHINGTON--(BUSINESS WIRE)--The Independent Medical Alliance (IMA) today announced the official launch of IMA Academy, a new medical education platform designed to provide healthcare professionals with expert-led, evidence-first education that is independent, transparent, and free from institutional and commercial influence. Available at academy.imahealth.org, IMA Academy represents a major milestone in the organization's mission to restore trust in medicine by expanding access to high-quality...