Relias’ Amy King Honored for Marketing Innovation in the B2B CMO 100

Recognition underscores King’s role in aligning marketing, growth, and customer strategy as Relias expanded its solutions

MORRISVILLE, N.C.--(BUSINESS WIRE)--Relias, the trusted multi-solution workforce enablement partner to 13,000 healthcare organizations and 4.5 million caregivers, today announced that Amy King, Chief Marketing Officer at Relias, has been recognized in the B2B CMO 100. In her role at Relias, King was recognized for helping lead Relias’ market evolution, including portfolio repositioning, go-to-market refinement, stronger alignment between marketing and growth, and clearer customer-centered messaging during a period of product expansion.

The B2B CMO 100 features the top marketing leaders driving innovation and impact within their organization and across their industry. Honorees were evaluated on key factors, including market influence, company scale, executive experience, and role seniority.

“We created the B2B CMO 100 because the CMO role is being redefined in real time, and the people on this list are the ones doing the redefining,” said Jon Miller, Co-Founder, The B2B CMO Project. “These are the people proving that CMOs who operate as true business leaders don't just survive the pressure; they become indispensable to growth. We want every B2B marketing leader to see what's possible.”

King leads a marketing and growth team of more than 100 professionals supporting the needs of healthcare organizations as they navigate increasingly complex workforce challenges. Since joining the company in 2021, she has built a team and operating model that supports growth across multiple solutions that increase retention, efficiency, and care quality.

“Amy has a deep understanding of what matters to the business and what matters to the customer,” said Kay Krafft, CEO of Relias. “As Relias has evolved, her perspective has been vital in helping us stay focused on both.”

“I’m grateful to receive this recognition,” said King. “Marketing is most effective when it brings clarity to complexity — for customers, for the business, and across the teams that bring solutions to market. I’m proud of the work our team has done at Relias to support growth, strengthen customer understanding, and help healthcare organizations navigate workforce challenges.”

For the full list of CMOs honored, visit the B2B CMO Project.

About Relias

Relias provides workforce enablement solutions for 13,000 healthcare organizations and 4.5 million caregivers to drive measurable outcomes. Customers choose Relias to reduce cost and risk, increase retention, and improve patient experience and care through the Relias Platform of connected solutions, which includes Learning, Performance, Compliance, Quality, and Recruiting. The Relias family of brands — Nurse.com, Wound Care Education Institute, Relias Academy, FreeCME, and Clinician.com — serves the entire healthcare continuum and shares a common mission of improving the lives of the most vulnerable members of society and those who care for them.