Welch’s, OLLY, Bob Evans Farms and More Among Brands Driving Millions in Combined Incremental Sales, Per InMarket’s Breakthrough Outcomes Report

New data shows precision timing and real-time personalization are key to cutting through a fragmented media landscape – as nearly one-fifth of marketers face mounting pressure to do more with less

AUSTIN, Texas--(BUSINESS WIRE)--InMarket, the leader in real-time marketing and measurement, today released Breakthrough Outcomes report, recognizing six brands whose campaigns converted real-world consumer intent into measurable sales outcomes. The winners – Welch’s, OLLY, Bob Evans Farms, The Laughing Cow, Monkey Shoulder Scotch Whisky and Tullamore D.E.W. Irish Whiskey – were selected across CPG, beverage and OTC verticals for campaigns that achieved results including up to $1.5 million in incremental sales, $11.43 incremental return on ad spend (iROAS), 23.3% incremental lift, and 3.6% sales lift.

The findings arrive at a moment of mounting pressure for brand marketers. According to InMarket’s 2026 Predictions research, nearly one-fifth of marketers cite doing more with less budget as their biggest challenge this year. With consumers now spending over 9 hours daily with digital media, the path to purchase has become both more fragmented and data-rich – and this year’s Breakthrough Outcomes campaigns demonstrate how brands that combine precision timing with real-time activation are winning.

Partnering with InMarket, the five campaigns shared three strategic pillars:

• Precision Timing: From meal planning to seasonal moments like back-to-school and the holidays, these brands reached customers at peak purchase intent, translating into incremental sales and high iROAS across the board.
• Creative Clarity: High-impact visuals paired with clear aisle directives, retailer cues, and seamless rebate experiences removed friction, and guided shoppers from awareness to purchase.
• Data-Led Personalization: Real-time activation and precision audience targeting helped these brands cut through a crowded marketplace and stay relevant when attention was scarce.

Here’s how each campaign performed:

• Welch’s used bright spring creative to promote their new sparkling beverages, driving $1.5M incremental sales and a 2.1% sales lift.
• OLLY met families during back-to-school with “Wellness is in Session,” delivering $1.5M incremental sales and $10.06 iROAS.
• Bob Evans Farms paired mouthwatering breakfast creative with a clear aisle directive, generating $1.1M incremental sales, 3.0% sales lift, 3.1% unit lift, and $11.43 iROAS.
• The Laughing Cow used iconic wedge creative and a “Find Store” call to action, achieving a 3.6% sales lift, $1.18 iROAS, and $58K incremental sales.
• Monkey Shoulder & Tullamore D.E.W. leaned into a bold St. Patrick’s Day cash-back offer with seamless redemption, driving 23.3% incremental lift and a $0.29 cost per incremental visit.

“The brands in this year’s Breakthrough Outcomes report prove that in a media environment defined by fragmentation and tightening budgets, performance comes down to meeting the right consumer at the right moment,” said Todd Morris, CEO of InMarket. “What distinguishes these campaigns isn’t just the results – it’s the discipline behind them. These brands used real-time shopper intent as the foundation of their strategy, and reached their ideal “who” at precisely “when” and “where” the message drove the highest outcomes, closing the loop with real world purchase data.”

The annual Breakthrough Outcomes report highlights standout brand campaigns that leveraged InMarket’s Moments product to drive measurable outcomes. The methodology focuses on two core operational principles, creative visual optimization and real-time activation across consumer moments, and assesses their influence on key performance indicators, specifically incremental sales and return on ad spend (iROAS).

To download the full report, see the following link: https://inmarket.com/resources/breakthrough-outcomes-25/

About InMarket

Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's industry-leading real-time marketing and measurement platform, brands can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, real-time, actionable intent, location, and item-level commerce data.

InMarket holds more than 25 patents across location, attribution, and digital marketing, and was named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America for three consecutive years. InMarket was awarded a 2025 BIG Innovation Award and Best Mobile Marketing Platform at the 2024 Digiday Technology Awards for its innovative technology. InMarket also received an Outstanding Achievement at the 2024 Internet Advertising Competition for Best Integrated Ad Campaign, recognized as a Marcom Gold Winner and Global Tech Award Winner in AdTech for its exceptional client work.

InMarket's nationwide team is united across more than 30 states. For more information, visit www.inmarket.com.