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Skip the Card this Valentine’s Day: Say It with Doughnuts! KRISPY KREME® Debuts All-New Valentine's Day Collection

Three heart doughnuts and one ‘sprinkled with love’ available beginning Feb. 3

original Three heart doughnuts and one ‘sprinkled with love’ available beginning Feb. 3

Three heart doughnuts and one ‘sprinkled with love’ available beginning Feb. 3

CHARLOTTE, N.C.--(BUSINESS WIRE)--Roses are red, doughnuts are better, and Krispy Kreme’s® newest Valentine’s Day Collection is sweeter than a love letter! This Valentine's Day, skip the card and share a dozen doughnuts to say exactly what's in your heart.

Available in a custom Valentine’s Day-themed dozen box beginning Tuesday, Feb. 3 through Valentine’s Day at participating Krispy Kreme shops throughout the U.S, Krispy Kreme’s Valentine’s Day Doughnut Collection includes four all-new doughnuts:

  • I Love You a Choco-Lot Doughnut – an unglazed heart doughnut filled with chocolate flavored Kreme™, dipped in red vanilla flavored icing, topped with a chocolate icing ribbon and bow.
  • Teddy Bear Cookies & Kreme™ Doughnut – an unglazed heart doughnut filled with Cookies & Kreme™, dipped in chocolate icing, topped with a white chocolate bear face.
  • You're Berry Sweet Doughnut – an unglazed heart doughnut filled with smooth, fluffy Kreme™, dipped in strawberry flavored icing, topped with a red vanilla flavored drizzle and an XOXO sugar piece.
  • Sprinkled with Love Doughnut – an Original Glazed® doughnut piped with buttercreme flavored frosting and heart sprinkles.

“There are so many ways to show love on Valentine’s Day, not to just one person, but to everyone who makes your life a little brighter. This year we took inspiration from classic Valentine’s gifts to create a doughnut collection perfectly made for sharing,” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “We’re a bit partial, of course, but we feel these doughnuts might be the sweetest way to express love this Valentine’s. And … you’ll love these doughnuts!”

Krispy Kreme’s Valentine’s Day Doughnut Collection will be available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy some of the Valentine’s Day doughnuts in a Krispy Kreme six-pack delivered to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a U.S. shop or retailer near you.

Krispy Kreme is also encouraging fans to spread the love on social and “say it with doughnuts” to those who make their lives sweeter. Beginning Feb. 3 through Feb. 13, guests are invited to post a photo or video using the Valentine's Day Collection to proclaim their love and appreciation for someone special in their life, tagging that special person and @krispykreme. On Feb. 14, Krispy Kreme will surprise and delight a dozen fans with two dozen free doughnuts – one dozen for themselves and one dozen to share with that special someone. Visit www.krispykreme.com/promos/valentines-day for complete details.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

Category: Brand News

Contacts

Liv Rockett
Liv.Rockett@omc.com

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Krispy Kreme

NASDAQ:DNUT
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Contacts

Liv Rockett
Liv.Rockett@omc.com

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