Pacifica Taco Bell Cantina Gets a Glow-up

Prepares for April 2025 Grand Re-opening with new renovations, menu offerings and fan giveaways

PACIFICA, Calif.--(BUSINESS WIRE)--The spring season calls for a little glow-up! The Pacifica Taco Bell Cantina, famous for its breathtaking ocean views and dubbed the world’s most beautiful Taco Bell, has unveiled a fresh new interior designed to elevate the guest experience with an indoor-outdoor bar and expanded patio seating. Plus, guests can experience an all-new drink menu. Operated by Diversified Restaurant Group (DRG), one of the largest Taco Bell franchisees with over 350 locations, this beloved beachfront Cantina, located at 5200 CA-1, Pacifica, CA, will host a Grand Re-Opening celebration on April 4^th from 5pm to 9pm and the whole community is invited. Guests can enjoy a special evening of free tacos, giveaways and drinks against a sunset backdrop on the beach.

“We take great pride in owning one of the most iconic Taco Bell locations in the world," said SG Ellison, President & CEO of Diversified Restaurant Group. "At DRG, we are committed to always innovating and consistently delivering unique dining experiences that exceed expectations. With these upgrades, we’re enhancing the Pacifica Cantina, bringing together stunning ocean views with Taco Bell favorites, an elevated drink menu, and improved convenience. The result is a destination where guests can enjoy an experience that they'll want to return to again and again."

Expanded Bar & Ordering Options

The remodel will introduce a new indoor and outdoor bar, allowing guests to enjoy a variety of beverages while taking in the restaurant’s signature oceanfront views. Additionally, a second walk-up ordering window will be added at the front of the restaurant to improve order efficiency, while the existing pickup window at the rear will remain available. The restaurant’s patio area will also be redesigned with new furniture and outdoor heaters, ensuring year-round comfort for guests dining al fresco.

New Surfside Sips

To celebrate the remodel, the Pacifica Cantina will debut a refreshed drink menu featuring an expanded selection of cocktails, Twisted Freezes, and more. Guests can enjoy new Twisted Freeze flavors, a curated margarita lineup, including Strawberry, Tropical, Peach, Original Lime, and a Spicy Margarita made with muddled jalapeños and Ghost Pepper Tequila. The menu also features handcrafted cocktails that complement the restaurant’s coastal vibe.

In addition to these new offerings, the Cantina will continue serving ice-cold beer and other alcoholic beverages, available to guests 21 and older. The countdown to the newly renovated Pacifica Taco Bell Cantina Re-Opening Celebration has begun! DRG is excited to give guests a look at the new Taco Bell experience that awaits them.

For more information on Diversified Restaurant Group, visit www.drgfood.com.

About Diversified Restaurant Group

Diversified Restaurant Group is a restaurant business comprised of owners and operators working to innovate and grow with quick service and fast casual brands across the country. What started as a limited partnership in a 30-unit Taco Bell franchise in 2012, has since grown into a 350+ unit, multi-brand QSR operation with restaurants in Nevada, California, Kansas, Missouri and Alaska.