Experience the Tequila That Invented Tequila in the Town of Tequila, Mexico: Cuervo Introduces Line-up for the Annual Cuervo Akamba Festival Set to Take Place in Its Iconic Agave Fields

CamelPhat, Overmono, WhoMadeWho, Dixon, Satori and more will perform in the land of tequila for a one-of-a-kind music festival from Cuervo

TEQUILA, Mexico--(BUSINESS WIRE)--Cuervo^® – the world’s number one tequila brand¹ – proudly announces the return of its sixth annual Cuervo Akamba Festival on May 3rd. The festival is held in the historic birthplace of the spirit in the Cuervo agave fields in Tequila, Mexico. To kick off the official start of margarita season, the ultimate hidden gem of music festivals offers an unparalleled experience with music, culture and the 100% blue agave tequila that has been at the heart of unforgettable moments starting from the very first margarita to dancing in the agave fields.

CUERVO AKAMBA FESTIVAL celebrates the agave, and the artistry and craftsmanship of Mexico's most treasured spirit. Over the past eight years, the Cuervo Akamba Festival has evolved into one of Mexico’s most iconic festivals, offering a remarkable musical, cultural and eco-friendly experience. The Cuervo Akamba Festival is set upon the mesmerizing blue agave landscape officially designated as a UNESCO world heritage site.

The idyllic journey to the Cuervo Akamba Festival begins aboard the Cuervo Akamba Express. This special festival takeover transforms the 120-minute train ride from Guadalajara to the magical town of Tequila into an unforgettable experience. The train ride features artisanal Cuervo tequila cocktails, live DJ performances in each train car, dancing and breathtaking views of the agave landscape.

THE LINEUP

2025 will feature a full day of DJ sets and live acts, including headliners CamelPhat, Overmono, WhoMadeWho, Dixon, Satori, Hercules & Love Affair, Jimi Jules, Rochelle Jordan, Pachanga Boys, Paurro and many more.

In previous editions, the Cuervo Akamba Festival has presented DJ sets and live acts such as Disclosure, Sofi Tukker, Polo & Pan, Monolink, Moodyman, Jan Blomqvist, L'imperatrice, BADBADNOTGOOD, Toro y Moi, HVOB, Bomba Estéreo, Hermanos Gutierrez, Bob Moses and Quantic, among others.

SUSTAINABILITY MEASURES

Driven by a vision of change and a commitment to protecting Tequila's landscape, the Cuervo Akamba Festival promotes environmental awareness and responsibility through various sustainability initiatives, including:

• Sustainably constructing all production elements – including stage design and branded activations – using reusable and eco-friendly materials.
• Tracking the total carbon footprint of all production elements and compensating for it through several sustainability initiatives, including supporting projects that help recover natural environments in the state of Jalisco.
• Designing and applying a waste management plan, ensuring cans, cups, glass and cigarette butts are collected and hand-separated on-site during the festival, and all organic waste is processed and composted.
• Providing free water to reduce plastic consumption, as an underlying principle. In 2024, 2,318 liters of water were consumed by attendees – the equivalent of 6,530 single-use 355 ml water bottles.
• Utilizing eco-friendly packaging for food and beverage service, including cups and straws made from repurposed Cuervo agave fibers.

The sustainable efforts at the Cuervo Akamba Festival come as part of the long-term commitment Cuervo made toward creating a better, more sustainable future for agave – launched through “The Agave Project” by Cuervo in 2019. As the tequila that invented tequila, Cuervo aims to reuse, recycle and repurpose 100% of the precious agave plant and was the first company to compost the fibers from agave byproduct. The brand has created agave fiber plastic alternatives, including more sustainable straws, cups, bricks, car parts and more.

The Cuervo Akamba Festival offers an unparalleled experience for those looking to immerse themselves in a groundbreaking journey through music, culture, gastronomy and all that Jalisco has to offer. Experience the essence of Mexico in a destination that embodies one of its finest crafts and traditions.

To kick off margarita season, Cuervo is also offering U.S. consumers a chance to win a VIP trip to Tequila, Jalisco, Mexico to experience the magic of the Cuervo Akamba Festival first hand. Enter to win at cuervomargaritaseason.com.

Tickets are available now beginning at $1,300 MXN, or around $70 USD, for festival entry and $4,500 MXN, or around $225 USD, for festival entry and travel via the Cuervo Akamba Express. You can purchase tickets and find more information on the Cuervo Akamba Festival by visiting www.akamba.mx, or via Instagram at @akambamx.

For additional press images, please click HERE.

ABOUT JOSE CUERVO^®

Cuervo is a Mexican family-owned brand since 1795 and the largest producer of tequila throughout Mexico and around the world. Utilizing craftsmanship handed down through 10 generations of the Cuervo family, the Cuervo portfolio includes Cuervo Especial^®, the world’s best-selling tequila², Cuervo Tradicional^®, the original 100% agave tequila, Reserva de la Familia^® by Jose Cuervo^®, the world’s first extra añejo tequila brand, Jose Cuervo Golden Margarita^®, Authentic Jose Cuervo Margaritas^®, Jose Cuervo Margarita Mix^® and now Cuervo Devil’s Reserve^™. For more information, visit www.cuervo.com. Trademarks owned by Becle, S.A.B. de C.V. ©2025 Proximo, Cuervo.com. Please drink responsibly.

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1}SR - 12 months ended 12/31/2023
²SR - 12 months ended 12/31/2023