McBride Sisters Wine Company Announces New Leadership and Strategic Initiatives to Drive Growth

SAN LUIS OBISPO, Calif.--(BUSINESS WIRE)--McBride Sisters Wine Company, the largest Black-owned and women-founded wine company in the United States, announced today a series of initiatives to position the company for growth. These initiatives include immediate implementation of a stronger supply chain, and a restructuring of the executive leadership team.

New Appointments

The company has restructured its executive leadership, including the appointment of a new Vice President of Sales and a Vice President of Marketing.

The company has named Art Moreno as the Vice President of Sales. Art most recently served as SVP of Sales at IBG Wine and Spirits and VP of Retail National Accounts at Palm Bay International. Moreno, a seasoned sales leader with a passion for growing consumer-centric wine brands, will play a key role in expanding the company’s growth and points of distribution. The company has named Hilary Butler as its new Vice President of Marketing. Hilary most recently served as Sr. Director of Marketing at Bonterra Organic Estates, where she led the company's fastest-growing segment in the U.S. Market. Butler, a seasoned marketing leader with a passion for innovation and impact, will play a key role in expanding the company’s impact and elevating its brand presence.

Despite challenges in the broader wine market, the McBride Sisters Collection and Black Girl Magic wine brands experienced growth in the On-Premise sector in 2024. This success, coupled with innovative marketing partnerships like a recent campaign with oral care giant Colgate Optic White - generating over 500 million impressions - highlights the brands' ability to resonate with new wine drinkers and one of the fastest-growing demographics in the U.S.

“Today’s announcement will ensure we have the structure and teams in place to continue on this path to drive growth consumer segments, while also making exciting investments that we believe will lay the groundwork for years to come,” notes founder and owner Robin McBride.

“At McBride we possess unique expertise in understanding what new wine consumers desire from their wine experience. This insight is deeply embedded in our DNA. I’m excited to see Art and Hilary continue to build and grow these brands,” says founder and owner Andréa McBride John.

Supply Chain Efficiencies

In addition to being responsible for leading the national sales team and route-to-market strategy across all channels, Art Moreno will play a pivotal role focused on improving the company's inventory position, driving supply chain efficiencies, and growing outlets of distribution - allowing McBride to become a more efficient and agile organization. “We see great opportunities ahead of us with incredible varietals from both New Zealand and the Central Coast of California, including in route to market with our established national partnership with Southern Glazer’s Wine & Spirits, and believe that we have the ingredients in place for this next chapter of the company’s growth and success,” says Moreno.

Steve Cohen, EVP - Supplier Development & Marketing, Southern Glazer’s Wine Spirits, agrees. “McBride Sisters Wine Company has a strong portfolio of brands that champion growth segments, inspire change and uplift communities. They serve a broad spectrum of wine drinkers and also bring new consumers to the wine category. We are thrilled to play a role in supporting McBride Sisters ongoing growth and success as we look for continued innovation that excites wine consumers and invigorates wine business in the U.S.”

About McBride Sisters Wine Company

Founded by Robin McBride and Andréa McBride John, McBride Sisters Wine Company is the largest Black-owned and women-founded wine company in the U.S., renowned for its award-winning wines. With a mission to transform the wine industry, lead by example and cultivate community, one delicious glass of wine at a time, the company is redefining the wine experience for diverse and dynamic audiences. Their portfolio includes celebrated brands such as McBride Sisters Collection, Black Girl Magic, She Can Wines, and Whiny Baby Wines.

Visit www.mcbridesisters.com for more information.

Enjoy Responsibly. © 2025 McBride Sisters Wine Company, San Luis Obispo, CA

[Forward-Looking Statements]

This press release contains statements that are “forward-looking statements” as defined under U.S. federal securities laws. These forward-looking statements reflect management’s expectations or projections regarding future events and speak only as of the date we make them. Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. By their nature, forward-looking statements involve risks, uncertainties, and other factors (many beyond our control) that could cause our actual results to differ materially from our historical experience or from our current expectations or projections.