Great Clips® Unveils New March Madness® Campaign Headlined by $10 off Haircut Coupon

Great Clips Taps Actor and Comedian Mikey Day and Standout College Basketball Players Including Hunter Dickinson and Lucy Olsen to Share the Greatest Story of March Madness

MINNEAPOLIS--(BUSINESS WIRE)--Great Clips, the Official Hair Salon of March Madness, today launched its March Madness-themed marketing campaign, which highlights the greatest story of the entire tournament – a $10 off haircut coupon that fans can redeem to look fresh as they cheer for their favorite teams. Actor and comedian Mikey Day, Kansas center Hunter Dickinson and Iowa guard Lucy Olson have partnered with Great Clips to help spread the word of the $10 off haircut coupon across television commercials and social media content.

From buzzer beater wins to unexpected upsets, March Madness always comes with its fair share of big headlines. But this tournament season, the $10 off haircuts at Great Clips is the greatest story of them all. Now through Friday, April 4, fans can visit GreatClips.com/10off for full terms and to register for the $10 off haircut coupon. The coupon will be valid only at participating salons.

Mikey Day stars in Great Clips’ March Madness television commercials where he steals the show on the court and in broadcasts to spread the important word about the $10 off coupon offer as well as the affordable and high-quality haircuts available at Great Clips to college basketball fans everywhere.

In Postgame Interview, Mikey impersonates a courtside reporter and begins to interview Kansas center Hunter Dickinson before abruptly pivoting to discuss his haircut from Great Clips and the benefits of Clip Notes to achieve the same great haircut every time. In Studio Takeover, Mikey gets behind the broadcast desk to report on the biggest stories of March Madness, which is his haircut and the $10 off coupon offer, before being spotted and escorted off the set by security.

"In a tournament filled with amazing stories, we’re excited to introduce the ‘Greatest Story’ of them all – a $10 off haircut coupon at Great Clips salons – to help all college basketball fans look great this tournament season,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “This campaign also marks the first time Great Clips is leveraging celebrity talent like Mikey Day and a current collegiate athlete in Hunter Dickinson to bring our humor-filled commercials to life. This unlikely duo does an amazing job of spreading the word for this great offer.”

Great Clips is also partnering with standout college basketball players and fan influencers to help them get ready for the tournament with fresh haircuts and to spread the word about Great Clips’ $10 off haircut coupon offer. Players including Hunter Dickinson (center, University of Kansas), Lucy Olsen (guard, University of Iowa), Amari Whiting (guard, BYU), Connor Essegian (guard, Nebraska) and influencer Dean Sarama (@deannobballin) will be featured in social media content highlighting their experiences at local Great Clips salons.

Great Clips’ television spots will run on CBS, TBS, TNT and TruTV during the NCAA® DI Men’s Tournament, and on ESPN during the NCAA DI Women’s Tournament. Great Clips is also featuring March Madness themed creative featuring Mikey Day within its salons across the U.S., as well as digital ads across Meta, Google and within a robust March Madness Live media package.

To learn more about Great Clips’ “Greatest Story” campaign, the $10 off haircut coupon and hairstyle tips for tournament season, visit www.GreatClips.com/MarchMadness.

About Great Clips, Inc.

Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has over 4,400 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips is 100 percent franchised, and salons are owned locally by nearly 700 franchisees across the U.S. and Canada. Great Clips franchisees employ more than 30,000 stylists. Great Clips franchised salons provide value-priced, high-quality haircare for men, women and children. Getting a great haircut at a Great Clips salon is more convenient than ever with Online Check-In, ReadyNext® text alerts and Clip Notes®. To check in online, visit GreatClips.com or download the free app. For more information about Great Clips, Inc. or to find a location near you, visit GreatClips.com.

About the NCAA

The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for more than half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit www.ncaa.org and www.ncaa.com for more details about the Association.

All NCAA and March Madness-related trademarks are property of the National Collegiate Athletic Association.