BOCA RATON, Fla.--(BUSINESS WIRE)--Orangetheory Fitness (OTF), the global leader in group workouts, is proud to announce an incredible year of growth in 2024, adding 31 new studios across the globe. These milestones include openings in both established and emerging markets, reinforcing Orangetheory’s commitment to making its transformative, science-backed fitness experience accessible to more communities worldwide.
“From Europe and the Middle East to the Americas, our global reach highlights our franchisees’ passion and dedication to delivering a life-changing fitness experience for Orangetheory Fitness,” said Dave Long, co-founder and CEO of Orangetheory Fitness. We’re honored to be welcomed into new communities and look forward to empowering even more members to live longer, healthier lives.”
Building on the momentum of earlier 2024 launches, December saw the addition of three new studios in key markets across the globe. Orangetheory Fitness Homz Mall opened in Kuwait on Dec. 1, 2024, as an all-women’s studio, reflecting the brand’s unique approach to addressing the region's cultural needs. This marks the 12th location in the Gulf Cooperation Council (GCC) region for master franchisee Khaled Jafar and his team, who have been instrumental in growing the brand’s presence in the area since 2016.
On Dec. 9, 2024, the Kingdom of Bahrain celebrated the opening of its first Orangetheory Fitness studio in Seef Branch and 13th location in the Gulf Cooperation Council (GCC). Also overseen by master franchisee Khaled Jafar, and franchisee Faisal Al Hamdan. The debut location in Bahrain underscores Orangetheory’s continued success in international markets and highlights its commitment to delivering life-changing fitness experiences to new regions worldwide.
Orangetheory Fitness South Lyon opened its doors in Michigan on Dec. 14, 2024. The studio is owned by first-time franchisees Chad and Holly Layton. Holly also serves as a coach at the studio and is eager to share the life-changing benefits of Orangetheory’s science-backed, heart rate-based workouts.
With nearly 1,500 studios across 24 countries, supported by franchise partners, Orangetheory Fitness continues to innovate and expand its reach. Each new studio offers the brand’s signature one-hour Orange 60 workout, as well as Tread 50 and Strength 50 classes, combining heart rate-based interval training, personalized coaching and cutting-edge technology to ensure members of all fitness levels can achieve their goals. These offerings cater to a variety of fitness preferences, emphasizing endurance, strength and overall performance in a supportive environment.
Orangetheory remains dedicated to empowering its members, coaches and franchise partners as the company enters 2025 with plans for continued growth. For more information, visit orangetheory.com or the Orangetheory app.
About Orangetheory Fitness
Orangetheory® Fitness is a science-backed, technology-tracked group fitness program designed to energize members from the inside out, helping them live longer, more vibrant lives. Workouts combine strength and cardio training to boost metabolism, burn calories, and build muscle. Led by certified coaches, Orangetheory workouts are tailored to all fitness levels, fostering a supportive and inclusive community. OTconnect, Orangetheory’s proprietary connected technology platform, allows members to track real-time performance, monitor results, and celebrate progress milestones. With nearly 1,500 studios across 50 U.S. states and 24 countries, Orangetheory is one of the world’s largest and most innovative group fitness brands. Visit orangetheory.com for more information or to try your first class for free.
