NEW YORK--(BUSINESS WIRE)--CheckedUp is committed to maintaining and supporting the highest standards of accountability in the Point of Care industry. As part of this commitment, CheckedUp has joined as a member of the MRC and Dr. Richard Awdeh, CEO and Co-founder of CheckedUp, is assigned a seat on the MRC Board of Directors. The MRC is highly regarded within the media, advertising, and measurement industries. The council’s mission is to improve the quality of measurement services and data source products and foster transparency so that users can better understand the quality and known limits of the information and services relied on.
“Being a member of the MRC and part of the Board of Directors is a significant milestone, I am excited to play a role in helping to support the council’s mission to improve and standardize how advertising data is measured, audited and reported,” said Dr. Richard Awdeh, CEO and Co-founder.
Under the leadership of Dr. Richard Awdeh and Mark Awdeh, CheckedUp has become an established digital, specialty-focused Point of Care solution. Over the past three years, the company has experienced year-over-year growth and has doubled the size of its network. This expansion has allowed CheckedUp to offer an increasingly valuable Point of Care network to its customers.
About CheckedUp
CheckedUp is a physician-founded digital patient education company that actively engages patients, caregivers, and physicians at the Point of Care. The Company is one of the nation's largest 100% digital, specialty-focused Point of Care network with a national footprint, providing condition-specific, active patient engagement through a variety of digital touch points including TV's in waiting rooms and interactive exam room digital wallboards in specialty Healthcare Provider offices and Hospital Systems across the US. CheckedUp acquired Health Media Network (and its affiliated properties, including PetCare TV, in 2022) and is backed by growth equity partner Rockbridge Growth Equity.
About MRC
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.
For more information about CheckedUp, please contact Alicesa Vongluekiat, Marketing and Communications Lead at alicesav@getcheckedup.com or 917-346-6628.
