GREENSBORO, N.C.--(BUSINESS WIRE)--In an industry traditionally dominated by brands named for men or places in Kentucky, Dina Coker saw an opportunity to rewrite the bourbon narrative. After learning that 36 cents of every dollar spent on bourbon is spent by a woman, Coker was inspired to launch Lythgoe Bourbon, a premium brand that celebrates the women who have played a pivotal role in whiskey’s past, present, and future.
"Women have been making and drinking whiskey for centuries, yet they are rarely recognized," said Coker, Co-Founder and CEO of Lythgoe Bourbon. "I wanted to create a brand that honors those women and speaks directly to the growing number of female bourbon enthusiasts, and their male friends, who deserve a brand that embraces women’s contributions to this market."
Lythgoe Bourbon, named after Prohibition-era whiskey trailblazer Gertrude “Cleo” Lythgoe, launched earlier this year with two flagship expressions: the Master Blender’s Selection, an 8-year-old single barrel bourbon, and the award-winning Founders’ Collection, a 9-year-old small batch blend.
The idea for Lythgoe Bourbon was born out of Coker’s recognition that women make up a significant portion of the bourbon consumer base and yet have been largely overlooked. Coker, a seasoned entrepreneur, has spent her career building iconic brands. With Lythgoe, she will create something more than just a great-tasting whiskey.
"Lythgoe Bourbon is about exceptional product, and it’s also about recognizing the extraordinary women in whiskey history," Coker explains. "Lythgoe Bourbon stands out as a celebration of the women who have shaped this industry, whether they were distillers, bootleggers, or passionate bourbon enthusiasts."
Deeply rooted in Kentucky’s bourbon heritage with its hand-selected barrels aged in the Bluegrass State, Lythgoe Bourbon resonates with a national audience. Lythgoe’s Master Blender, Steffani Scheurich, ensures that each expression meets the highest standards, combining tradition with modern sophistication. Both Coker and Scheurich are committed to breaking down stereotypes and creating a brand that appeals to whiskey lovers regardless of gender.
Lythgoe Bourbon is available for sale online and in select Kentucky retail locations and plans to expand its footprint in the coming years. As the brand grows, so, too, will its commitment to sharing the untold stories of women in whiskey.
Visit lythgoebourbon.com and follow @LythgoeBourbon on social media.
