KUALA LUMPUR, Malaysia--(BUSINESS WIRE)--UniPin, the leading digital entertainment enabler in Southeast Asia is a pioneer when it comes to elevating the esports scene for women to a higher level. UniPin has been facilitating gamers in the Southeast Asia region for easier top-up access and hosting several successful female-only tournaments in various Southeast Asian countries. This time, UniPin with the support from Domino’s Pizza Malaysia is hosting another ladies’ tournament for the third time in Malaysia and Singapore, after the first one in 2021.
As the fastest rising demographic in Asia’s growing gaming markets, female gamers are transforming Asia’s gaming landscape with ever greater influence on gaming trends and impact on revenue. A recently published report from Niko Partners shows that 95% Asian female gamers mainly focus on mobile games. In response to the rising trend and suggested data, UniPin has been focusing on doing mobile games tournaments in the SEA region, with no exception to female-only tournaments.
The UniPin Ladies Championship for Malaysia and Singapore’s qualifier stage takes place from July 4th to 8th. The two best teams from this qualifier round will become the country’s representatives for the playoff stage of UniPin Ladies SEA Championship later this October.
Debora Imanuella, SVP UniPin Community, explains that the UniPin Ladies Series will pave the way for many women e-sports teams to show up and compete in the Malaysia and Singapore’s esports scene.
As a part of the tournament series, Domino’s Pizza is eager to play an active role in addressing the gamers’ needs as Pizzas are a gamers’ best friend. Linda Hassan, Group Chief Marketing Officer, Domino's Pizza Malaysia, Singapore & Cambodia offers a full support from Domino’s Pizza by joining hands with UniPin to elevate the esports scene for women to a higher level.
“In line with our brand promise of It’s All About You, Domino’s strives to enhance customers’ experience across multiple touch points. This partnership with UniPin provides a platform to develop an ecosystem in nurturing players and cater to the needs of women empowerment and support in the esports community,” said Linda.
