LAS VEGAS--(BUSINESS WIRE)--Immersion Room, a state-of-the-art virtual production technology company, was chosen as an Honoree for the 2023 National Association of Broadcaster (NAB) Show Excellence in Sustainability Awards. Supported by Amazon Web Services (AWS), this newly launched awards program recognizes companies for outstanding innovations in media technology that promote environmentally responsible practices while fostering economic and social development.
Immersion Room's virtual production technology provides a sustainable and accessible alternative to traditional film production methods, reducing energy consumption, waste generation, and transportation emissions. By tackling excessive energy use, carbon emissions, and waste production, Immersion Room's technology addresses some of the most pressing environmental issues faced by the film industry today. Through supporting eco-conscious filmmaking and driving meaningful change, the NAB Show recognizes how Immersion Room is paving the way for a greener future in the film industry, showcasing the incredible potential of virtual production technology to create captivating content while substantially reducing environmental impact.
The NAB Show Excellence in Sustainability Award Winners were selected by a panel of sustainability experts in one category each for The Sustainability Champion Award; The Sustainability in Leadership Award, and The Sustainability in Product or Service Award. The awards were announced in a live ceremony at the NAB Show on April 16.
"We are thrilled to be recognized for our innovation and sustainable practices at the NAB Show," said Tanya Stemberger, co-CEO of Immersion Room. “As the world becomes increasingly focused on minimizing carbon emissions and mitigating environmental effects, Immersion Room takes pride in leading the media and entertainment industry's efforts towards reducing its ecological footprint.”
“The 2023 NAB Show Excellence in Sustainability Award honors leaders who have influenced their teams to achieve a more sustainable pathway, organizations that have launched or completed sustainability initiatives, and products or services that significantly improve sustainability or provide sustainable market alternatives,” said NAB Executive Vice President of Global Connections and Events Chris Brown. “We congratulate IMMERSION ROOM on this award in recognition of their innovations in virtual production and for helping the content industry meet the critical environmental challenges of today and tomorrow.”
About Immersion Room
At Immersion Room, we leverage cutting-edge technology to transform our clients' visions into fully realized productions. Our advanced virtual production studios and technologies are specifically engineered to address the obstacles that often arise during on-location shoots. By utilizing our in-house technology, we assist clients in crafting captivating content that sparks the imagination and resonates with global audiences.
About NAB Show
The NAB Show, held April 15-19, 2023, in Las Vegas, is celebrating its centennial year as the preeminent conference and exhibition driving the evolution of broadcast, media, and entertainment. It is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, the NAB Show is where global visionaries convene to bring content to life in new and exciting ways. More information is available at www.nabshow.com.
About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory, and public affairs. Through advocacy, education, and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. More information is available at www.nab.org.
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