--(BUSINESS WIRE)--IRI:
WHO: |
Joan Driggs, Vice President of Content and Thought Leadership, IRI® |
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WHAT: |
Joan Driggs will discuss strategies for beverage executives to consider as they react to consumer shifts toward omnichannel purchasing and the ongoing impact of the pandemic economy during her session, “Premium Beverage Opportunities.” |
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WHY: |
COVID-19 forced major changes in consumer behavior, many of which were already on their way. This session will dive into the overall impact for the entrepreneurial beverage market. |
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WHEN: |
Dec. 8, 2020, 1:15-2 p.m. CST |
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WHERE: |
Register here. |
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WHO: |
Larry Levin, Executive Vice President, Consumer and Shopper Marketing, IRI |
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WHAT: |
Larry Levin will highlight growth opportunities for retailers as cannabidiol (CBD) becomes legal in more states and more widely accepted among consumers during his session, “CBD in Retail: Going Strong and What’s Ahead.” |
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WHY: |
As the commercial availability of CBD and hemp grows, so does its ambiguity. There is a great deal of confusion in the marketplace, and retailers are struggling to understand if they should be jumping in or risk losing out entirely to competitors. |
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WHEN: |
Dec. 8, 2020, 1:05-1:25 p.m. CST |
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WHERE: |
Register here. |
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WHO: |
Jonna Parker, Principal, Fresh Center of Excellence, IRI, and Jim Carlson, Consultant and Team Leader, Client Insights, IRI |
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WHAT: |
During their session, Carlson and Parker will take an in-depth look at the highs and lows of deli meats and prepared foods in 2020, utilizing the new Integrated Fresh syndicated data set. This groundbreaking innovation, powered in partnership with IDDBA, combines fixed and random weight into actual, industry-reflective views of the department. |
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WHY: |
The deli department has seen a massive change in 2020. This department has been through a revolution designed to fulfill consumer demand for convenient meal options from sandwiches to grab-and-go deli sliced meats and cheese programs. |
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WHEN: |
Dec. 10, 2020, at 11 a.m. CST |
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WHERE: |
Register here. |
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WHO: |
Krishnakumar (KK) Davey, President of Strategic Analytics, IRI |
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WHAT: |
KK Davey is among the featured speakers during the panel “Insights on Today’s Convenience Retail Landscape and Shifting Shopper Behavior.” This roundtable will cover COVID-19 trends, forward-looking expectations in convenience and beer, and more. |
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WHY: |
Understanding the current state of convenience retail and the impact of COVID-19 now and in the near future will be vital for retailers as they prepare for the road ahead. |
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WHEN: |
Dec. 10, 2020, at 2 p.m. CST |
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WHERE: |
Register here. |
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WHO: |
Krishnakumar (KK) Davey, President of Strategic Analytics, IRI, and Nik Modi, Managing Director, RBC Capital Markets |
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WHAT: |
KK Davey and Nik Modi will discuss the most likely modeled scenarios and share how controllable factors can help CPG companies develop and fine-tune their strategies for next year during their session, “How to Harness New Growth in CPG During 2021.” |
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WHY: |
To achieve increased sales and market share, we must answer critical questions such as, “What shifts in consumer demand can manufacturers and retailers expect next?” and “How does this vary from category to category and channel to channel?” |
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WHEN: |
Dec. 14, 2020, 1-2 p.m. CST |
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WHERE: |
Register here. |
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WHO: |
Joan Driggs, Vice President of Content and Thought Leadership, IRI, and Terrie Wendricks, Vice President, Shopper Insights Division, C&R Research |
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WHAT: |
During their session, “The New In-Store Experience,” Driggs and Wendricks will recap how COVID-19 has changed the shopping experience and examine what these changes mean to retailers and consumers, including what the new normal will look like. |
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WHY: |
Shopper limits, social distancing, wearing masks and special hours for shoppers vulnerable to COVID-19 are just some of the ways grocery shopping has changed for American shoppers and grocery workers since the coronavirus disrupted our lives. What do these in-store changes mean for grocery retailers and consumers? Will this remain the new normal? |
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WHEN: |
Dec. 16, 2020, at 1 p.m. CST |
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WHERE: |
Register here. |
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Brand Innovators’ Trade Marketing Summit |
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WHO: |
John McIndoe, Executive Vice President and Chief Marketing Officer, IRI, and Dallas Lawrence, Head of Communications, Roku Platform |
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WHAT: |
John McIndoe will present alongside Dallas Lawrence during their session titled, “2021 Outlook: The Future of Business Marketing.” |
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WHY: |
COVID-19 has presented an unusual real-world experiment for advertisers. Consumption of many CPG categories has increased, setting a new normal. |
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WHEN: |
Dec. 16, 2020, at 3:20 p.m. CST |
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WHERE: |
This is a private event. |
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About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, over-the-counter health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
