PORTLAND, Maine--(BUSINESS WIRE)--CashStar, a market leader in gift card ecommerce solutions, today announced that it has won an Emerging Payments Award, which recognizes the achievements of payment organizations and programs. CashStar received a Silver Award in the Best Incentive Gift Card Programme category.
Working with the Emerging Payments Association, the Emerging Payments Awards is judged by a broad spectrum of independent industry experts. The judges reviewed and scored all of the qualifying entries to compile a short list and determine the overall winner from each category.
As part of a new website launch, a popular casual dining chain partnered with CashStar to reward its loyal customer base with a new promotional card. Launched on Black Friday 2016, the card was available for purchase for $100 and provided a $20 value per day towards the restaurant’s in-store food purchases through a specific date.
Through this unique promotion, the restaurant chain saw tremendous results, including high rates of customer engagement and broad awareness that differentiated the establishment from other restaurants.
“We are honored to be recognized for our work to deliver an innovative gift card experience that helped our customer increase engagement among their loyal patrons,” said Ben Kaplan, group vice president of CashStar, Blackhawk Network. “This successful program showcases the creativity and collaboration between CashStar and our customers to create unique consumer programs, and we look forward to working with other retail and restaurant brands on future innovative projects.”
About CashStar
CashStar is a leading provider of merchant
solutions for gift card ecommerce, supporting multiple touchpoints
across the customer lifecycle. Its award-winning platform, CashStar
Commerce, is a flexible and market-proven solution that enables
merchants to directly market, sell and distribute digital and plastic
gift cards across channels and devices. With security, scalability and
reliability integral to the platform’s foundation, CashStar clients can
focus more on creating great customer experiences, growing gift card
revenue and driving omni-channel engagement. CashStar clients include
top brands like SEPHORA, Starbucks, The Home Depot, Uber and Walmart.
CashStar is a Blackhawk Network Business. To learn more about CashStar’s
solutions, please visit www.cashstar.com,
follow @CashStar or email info@cashstar.com.
About Blackhawk Network
Blackhawk Network Holdings, Inc.
(NASDAQ: HAWK)
is a global financial technology company and a leader in connecting
brands and people through branded value solutions. Blackhawk platforms
and solutions enable the management of stored value products, promotions
and rewards programs in retail, ecommerce, financial services and mobile
wallets. Blackhawk’s Hawk
Commerce division offers technology solutions to businesses and
direct to consumers. The Hawk
Incentives division offers enterprise, SMB and reseller partners an
array of platforms and branded value products to incent and reward
consumers, employees and sales channels. Headquartered in Pleasanton,
Calif., Blackhawk operates in 26 countries. For more information, please
visit blackhawknetwork.com, Hawkcommerce.com, hawkincentives.com or
our product websites GiftCards.com, giftcardmall.com, Cardpool.com, GiftCardLab.com
and OmniCard.com.
