LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market intelligence study on the industrial and manufacturing industry. The client, a major industrial equipment manufacturer, was facing challenges in understanding the customer preferences and identifying the niche market segments. The client also wanted to enhance their offerings in the industrial equipment manufacturing market landscape.
According to the market intelligence experts at Infiniti, “This market intelligence study was aimed at understanding the customers, their preferences, and improving customer retention capabilities for the client. The solution offered would help the client to target niche market segments and position their products effectively.”
The manufacturing industry has undergone major transformations with the introduction of new and innovative technologies in the market. The manufacturers have become more consumer-centric and are forced to rely on market intelligence solutions to establish their presence in the market. Recent research also shows that there has been an extraordinary growth in the demand for industrial equipment manufacturing from emerging and niche market segments.
The solution proposed by Infiniti helped the client develop an effective business strategy and enhance their marketing, strategic planning, finance, and operational activities. Additionally, the client was able to devise an effective go-to-market strategy in terms of product positioning.
Request a free brochure to see how Infiniti Research’s solutions can help you.
This market intelligence solutions provided benefits that helped the client to:
- Devise strong marketing and sales strategies to augment business performance
- Understand and retain customers
- To read more, request a free proposal
This market intelligence solutions offered predictive insights on:
- Creating a roadmap to enter potential market segments
- Targeting and positioning products effectively in niche market segments
- To read more, request a free proposal
View the market intelligence study here:
https://www.infinitiresearch.com/casestudy/industrial-equipment-market-intelligence
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
