DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "DMA Response Rate 2016" report to their offering.
The Response Rate Report is back and better than ever! Looking to benchmark your campaign's performance to drive strong results? Then look no further. Find out how your campaigns stack up across different industries and channels.
The 2016 edition provides success metrics for email, online display, paid search, direct mail and social media. Compare metrics specific to your campaign across 10 industries, B-to-B versus B-to-C and campaigns objectives such as direct sale, retail traffic, and lead generation.
The primary objective of the response rate research this report shares is to provide benchmark data for media performance for the data-driven marketing community. Where possible, the data from this research study is presented in individual segments so that marketers can make valid comparisons of how their organizations are performing in their campaigns.
Key sections of the report answer questions such as:
- Which channel has the highest ROI?
- Have response rates gone up or down since 2015?
- Are open rates higher on desktop or mobile?
- How will media usage change in the next 12 months?
- And much more!
Key Topics Covered:
1. Introduction
2. Benchmarks From 2016 Response Rate Report: Central Questions
3. For Marketers
4. Executive Summary
5. Overall Findings
6. Direct Mail
7. Email
8. Online Display
9. Paid Search
10. Social Media
11. Research Methodology
For more information about this report visit http://www.researchandmarkets.com/research/n7xh4k/dma_response_rate
