LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global baby cribs and cots market is expected to grow at a CAGR of around 5% during the forecast period.
This research report titled ‘Global Baby Cribs and Cots Market 2016-2020’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes an up to date analysis and forecasts for various market segments and all geographical regions.
The growing trend of setting up a separate nursery for infants is driving the market for aesthetically appealing cribs and cots. Many players in the market are also offering matching furniture bundled in attractive packages.
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The report categorizes the global baby cribs and cots market into four major product segments. They are:
- Convertible cribs and cots
- Multi-purpose cribs and cots
- Standard cribs and cots
- Portable cribs and cots
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Global convertible cribs and cots market
The convertible cribs and cots segment is estimated to post a CAGR of nearly 6% during the forecast period. Convertible cribs and cots are mostly manufactured using solid wood and are designed to be more durable so that their use can be continued as the baby keeps growing. Many parents prefer to buy these multifunctional products as these are more convenient and economical when compared to buying multiple pieces of furniture for the same purpose.
There is an increasing trend of convertible cribs with toddler rails which can be used to convert the convertible crib into a toddler bed. Some forms of convertible cribs gaining momentum in the market include cribs that can be transformed into other forms of furniture like chair and table, toy bin and bookshelf, a sofa, a dresser, or a bed. As most consumers live in smaller homes, they prefer convertible cribs as these cribs eliminate the need to buy and store multiple pieces of furniture.
In addition, many competitors in the market are also offering cribs in different shapes. Oval and round cribs are becoming more popular as compared to the traditional wood frame convertible cribs. Consumers' preference for these round and oval convertible cribs is increasing as these cribs come with soft, rounded edges, save space, and are aesthetically appealing. Stokke and Dream On Me are vendors that are offering round and oval baby cribs and cots.
“However, these cribs are relatively more expensive than most other cribs in the market. At times, consumers need to purchase the conversion kit separately as about 30% of the convertible cribs available in the market come without the conversion kit. This restricts some potential consumers from investing in convertible cribs,” says Arushi Thakur, an industry expert for toys and baby products research at Technavio. For instance, the cost of DaVinci's standard crib Jamie is about 25% less than its Annabelle 2-in-1 crib convertible crib. Some of the popular brands of convertible cribs available in the market include Dream On Me, Sorelle, Babyletto, and Childcraft.
Global multi-purpose cribs and cots market
Multi-purpose cribs and cots are usually larger than other forms of cribs and cots, and occupy a lot of space. These multi-purpose cribs and cots are mainly targeted at consumers seeking a good storage facility along with the crib to enhance the overall functionality and provide a complete safety and storage solution.
These cribs and cots come with many features like changing table, under crib storage, or side changing table dresser unit. One such example of multi-purpose cribs and cots is the Nurseryworks Studio Crib. Most multi-purpose cribs have a traditional style, however, the market for contemporary style cribs is estimated to see significantly higher growth during the forecast period.
However, since these cribs and cots cannot be very bulky, most of them come with limited storage space. In addition, the changing table is also relatively smaller than the separate changing tables available in the market. Such setbacks may restrict customers from investing in these cribs, and thus restrict the product segment's growth during the forecast period. Some of the market players offering multi-purpose cribs and cots include DaVinci, Delta Children, Dream On Me, Sorelle, and Storkcraft.
Global standard cribs and cots market
Standard cribs and cots are the most economical among all forms of cribs available in the global market. Parents who are looking for basic yet useful cribs and cots mostly invest in this product segment. In many countries, standard cribs usually comprise of single or double drop sides which can be lowered or raised to move the baby without creating any disturbance. However, in 2011, a ban was imposed on the sales of drop-side standard cribs in the US due to the increasing instances of infant fatalities and product recalls.
Many players are now focusing on offering standard cribs and cots made from high quality materials like birch, maple, or pinewood. These cribs mainly come in black, espresso, white, yellow, and natural finishes while some of them are also available in shades like pink, blue, green, and oak. In the high-end category, competitors are focusing on providing elegantly upholstered cribs with curved moldings, and hand carved appliques. Some of the market players offering standard cribs include IKEA, DaVinci, Childcraft, Foundations, and Westwood Design.
Global portable cribs and cots market
These cribs are mainly designed for people who travel a lot or need to frequently move the crib between different rooms. The segment consists of folding cribs (includes travel cots and baby crib playards), cradles, and co-sleeping cribs. These cribs are mostly made of light-weight materials like aluminum and mesh, and can usually be folded when not in use.
Most folding cribs available in the market can be folded using a single hand folding mechanism and come with locking wheels so that the crib does not move unless intended to. However, these folding cribs mostly come with a maximum weight limit (usually between 30-50 pounds) and can only be used for a few months or up to three years, depending on the weight of the child. Many players in the market are focusing on enhancing the quality of these cribs. They are trying to offer cribs with enhanced features like removable washable fabric, a screen offering UV protection, and a zipper that can be closed to protect the child from insects. BabyBjörn, Stokke, Pea Pod, phil&teds, Graco, and Evenflo are some of the popular brands in the segment.
Co-sleeping cribs are mainly cribs that can be attached to the bed so that the baby is sleeping close to the parent but not sharing the same bed. “Rising consumer awareness regarding the dangers of sharing the bed with babies and instances leading to sudden infant death syndrome (SIDS) is one of the key drivers for the segments growth,” says Arushi. The demand for these co-sleeping cribs is also increasing as they enable the parent to easily breastfeed or attend to the baby without having to move out of their bed. In addition, parental vigilance for safety also becomes easier with the use of such cribs. Most co-sleeping cribs available in the market are Juvenile Products Manufacturers Association (JPMA) certified and come with features like adjustable height, breathable mesh sides, and wheels for mobility. Some of the popular brands for co-sleeping cribs available in the market include Chicco, Guether, Snuz Pod, and Baby Bay.
The top vendors highlighted by Technavio’s consumer and retail research analysts in this report are:
- Delta Children
- Goodbaby
- Storkcraft
- Silver Cross
- MDB
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