PHOENIX--(BUSINESS WIRE)--ZOG Digital, a premier digital agency of record for leading brands, announced the appointment of LuRae Lumpkin for a newly created role on the ZOG Digital executive team. Lumpkin has held key executive roles with the world’s largest and most well-known agencies in the digital marketing industry including iCrossing, GroupM/WPP, Covario/iProspect, as well as Chief Marketing Officer roles client side.
“We are thrilled to have Ms. Lumpkin join us in an executive capacity as we continue our market expansion. Lumpkin’s broad advertising and marketing experience with both large global brands and international agencies makes her a perfect addition to the ZOG Digital team,” said Jeff Herzog, Chief Executive Officer of ZOG Digital. “Search, social and content marketing continues to be critically important to the success of brands. Ms. Lumpkin’s background will help expand our client growth and assert our industry leadership position.”
Lumpkin joins Herzog for the second time as she teamed up with him nearly a decade ago at Herzog’s first digital agency, iCrossing, which he founded and built into a global brand before it was sold to Hearst Media for $325M in 2010. Since then, Herzog’s second digital marketing firm, ZOG Digital, has grown into a leading agency in its own right garnering inclusion in this year’s coveted Forrester Wave Report and making the Inc 5000 Fastest Growing Companies in America 3 years running. ZOG Digital has also been recognized as a top place to work.
“ZOG Digital has deep roots in the digital arena and reputation for stellar results for top brands,” stated Lumpkin. “The organization has a winning market position and an incredible team of industry experts. I expect to add my skillset and drive a competitive advantage for the agency as it continues to grow.”
Lumpkin is a well-known industry thought leader and sits on various industry and technology advisory boards. She writes for numerous publications and speaks regularly on trends in the media and at industry events. She holds a bachelor’s degree in advertising from the University of Oregon School of Journalism.
About ZOG Digital
ZOG Digital, Inc. is a leading digital marketing agency, focused on developing brand influence, driving engagement and generating customer sales conversions. Our unique blend of award-winning discovery marketing solutions includes SEO, social media, content marketing, web design and development. ZOG Digital delivers a simple brand promise; powerful digital insight, execution and results. Headquartered in Phoenix, Ariz., the company’s clients are leaders across all industries and include Wyndham Hotels and Resorts, KitchenAid, Capital One, Pep Boys and CarMax. For more information, please visit www.zogdigital.com.