OAKLAND, Calif--(BUSINESS WIRE)--Pandora (NYSE: P), the leading Internet radio service, today announced financial results for the second quarter ended June 30, 2016.
“We are making strong progress on Pandora’s transformation into a complete music marketplace,” said Pandora Founder and CEO Tim Westergren. “We made considerable progress on our product development plans while also improving margins sequentially. Pandora plans to deliver a powerfully differentiated music experience to accelerate growth and deliver value to listeners, music makers, advertisers and ultimately shareholders.”
Second Quarter 2016 Financial Results
Revenue: For the second quarter of 2016, total consolidated revenue was $343.0 million, a 20% year-over-year increase. Excluding revenue from ticketing services, total revenue was $320.3 million, an increase of 12% year-over-year. Advertising revenue was $265.1 million, a 15% year-over-year increase. Subscription and other revenue was $55.1 million, a 1% year-over-year increase. Ticketing service revenue was $22.8 million, an approximate 20% year-over-year increase1.
GAAP Net Loss and Adjusted EBITDA: For the second quarter of 2016, GAAP net loss was $76.3 million compared to a net loss of $16.1 million in the same quarter last year, and adjusted EBITDA was a loss of $25.1 million, compared to a profit of $16.3 million in the same quarter last year. For the second quarter of 2016, adjusted EBITDA differs from GAAP net loss in that it excludes $32.4 million in expense from stock-based compensation, $14.4 million of depreciation and amortization expense, $6.0 million of other expense and $1.5 million of benefit from income taxes.
Cash and Investments: For the second quarter of 2016, the Company ended with $311.3 million in cash and investments, compared to $382.5 million at the end of the prior quarter. Cash used in operating activities was $45.5 million for the second quarter of 2016, compared to $9.9 million of cash used by operating activities in the same period of the prior year.
Other Business Metrics
Listener Hours: Total listener hours grew 7% to 5.66 billion for the second quarter of 2016, compared to 5.30 billion for the same period of the prior year.
Active Listeners: Active listeners were 78.1 million at the end of the second quarter of 2016, compared to 79.4 million for the same period of the prior year.
Guidance
Based on information available as of July 21, 2016, the Company is providing the following financial guidance:
Third Quarter 2016 Guidance: Revenue is expected to be in the range of $360 million to $370 million. Adjusted EBITDA is expected to be in the range of a loss of $5 million to a profit of $5 million. Adjusted EBITDA differs from GAAP net loss in that it excludes forecasted stock-based compensation expense of approximately $35 million, depreciation and amortization expense of approximately $16 million, a provision for income taxes of approximately $0.5 million and other expense, net of $6 million and assumes minimal cash taxes given our net loss position. Basic shares outstanding for the third quarter 2016 are expected to be approximately 233 million.
Full Year 2016 Guidance: Revenue is expected to be in the range of $1.385 billion to $1.405 billion. Adjusted EBITDA loss is expected to be in the range of $70 million to $50 million. Adjusted EBITDA differs from GAAP net loss in that it excludes forecasted stock-based compensation expense of approximately $142 million, depreciation and amortization expense of approximately $62 million, a benefit from income taxes of approximately $0.3 million and other expense, net of $23 million and assumes minimal cash taxes given our net loss position. Basic shares outstanding for the full year 2016 are expected to be approximately 231 million. We anticipate a non-GAAP effective tax rate between 30-35% for full year 2016.
Board of Directors Update: Pandora also announced today that Peter Chernin concluded his tenure on the company’s board effective July 20, 2016. Chernin served on Pandora’s board since January 2011.
Second Quarter 2016 Financial Results Conference Call: Pandora will host a conference call today at 2 p.m. PT/5 p.m. ET to discuss second quarter 2016 financial results with the investment community. A live webcast of the event will be available on the Pandora Investor Relations website at http://investor.pandora.com. A live domestic dial‐in is available at (877) 355‐0067 or internationally at (443) 853‐1239. A domestic replay will be available at (855) 859‐2056 or internationally at (404) 537‐3406, using passcode 39740169, and available via webcast until August 4, 2016.
ABOUT PANDORA
Pandora (NYSE: P) is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.
www.pandora.com | Pandora Blog | Pandora LinkedIn | @PandoraPulse
"Safe harbor" Statement:
This press release contains forward-looking statements within the meaning established by the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding expected revenue and adjusted EBITDA. These forward-looking statements are based on Pandora's current assumptions, expectations and beliefs and involve substantial risks and uncertainties that may cause results, performance or achievement to materially differ from those expressed or implied by these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: our operation in an emerging market and our relatively new and evolving business model; our ability to estimate revenue reserves; our ability to increase our listener base and listener hours; our ability to attract and retain advertisers; our ability to generate additional revenue on a cost-effective basis; competitive factors; our ability to continue operating under existing laws and licensing regimes; our ability to enter into and maintain commercially viable direct licenses with record labels for the right to reproduce and publicly perform sound recordings on our service; our ability to establish and maintain relationships with makers of mobile devices, consumer electronic products and automobiles; our ability to manage our growth and geographic expansion; our ability to continue to innovate and keep pace with changes in technology and our competitors; our ability to expand our operations to delivery of non-music content; our ability to protect our intellectual property; risks related to service interruptions or security breaches; and general economic conditions worldwide. Further information on these factors and other risks that may affect the business are included in filings with the Securities and Exchange Commission (SEC) from time to time, including under the heading “Risk Factors” in our Annual Report on Form 10-K for the current period.
The financial information contained in this press release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's most recent reports on Form 10-K and Form 10-Q, each as they may be amended from time to time. The Company's results of operations for the current period are not necessarily indicative of the Company's operating results for any future periods.
These documents are available online from the SEC or on the SEC Filings section of the Investor Relations section of our website at investor.pandora.com. Information on our website is not part of this release. All forward-looking statements in this press release are based on information currently available to the Company, which assumes no obligation to update these forward-looking statements in light of new information or future events.
Non-GAAP Financial Measures
To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with accounting principles generally accepted in the United States ("GAAP"), the Company uses the following non-GAAP measures of financial performance: non-GAAP gross profit, non-GAAP net income (loss), non-GAAP basic EPS, non-GAAP diluted EPS and adjusted EBITDA. The presentation of this additional financial information is not intended to be considered in isolation from, as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. These non-GAAP measures have limitations in that they do not reflect all of the amounts associated with our results of operations as determined in accordance with GAAP. In addition, these non-GAAP financial measures may be different from the non-GAAP financial measures used by other companies. These non-GAAP measures should only be used to evaluate our results of operations in conjunction with the corresponding GAAP measures. Management compensates for these limitations by reconciling these non-GAAP financial measures to the most comparable GAAP financial measures within our earnings releases.
Non-GAAP gross profit, non-GAAP net income (loss), non-GAAP basic EPS and non-GAAP diluted EPS differ from GAAP in that they exclude stock-based compensation expense, intangible amortization expense and amortization of non-recoupable ticketing contract advances. The income tax effects of non-GAAP net income (loss) before provision for income taxes and the related non-GAAP adjustments have been reflected in non-GAAP net income (loss), non-GAAP basic EPS and non-GAAP diluted EPS.
Stock-based Compensation Expense: consists of expenses for stock options and other awards under our equity incentive plans. Stock-based compensation is included in the following cost and expense line items of our GAAP presentation: cost of revenue – other, cost of revenue – ticketing service, product development, sales and marketing and general and administrative.
Although stock-based compensation is an expense for the Company and is viewed as a form of compensation, management excludes stock-based compensation from our non-GAAP measures for purposes of evaluating our continuing operating performance primarily because it is a non-cash expense not believed by management to be reflective of our core business, ongoing operating results or future outlook. In addition, the value of stock-based instruments is determined using formulas that incorporate variables, such as market volatility, that are beyond our control.
Income Tax Effects of Non-GAAP Adjustments: The Company adjusts non-GAAP net income (loss) by considering the income tax effects of its non-GAAP net income (loss) before provision for income taxes and the related non-GAAP adjustments. The Company is currently forecasting a non-GAAP effective tax rate of approximately 30% to 35% for the full year 2016. The Company does not expect to pay significant cash income taxes for the foreseeable future due to its net operating loss position.
Adjusted EBITDA
Adjusted EBITDA excludes stock-based compensation expense, benefit from (provision for) income taxes, depreciation and intangible amortization expense, amortization of non-recoupable ticketing contract advances and other income (expense).
Benefit from (Provision for) Income Taxes: consists of expense recognized related to U.S. and foreign income taxes. The Company considers its adjusted EBITDA results without these charges when evaluating its ongoing performance because it is not believed by management to be reflective of our core business, ongoing operating results or future outlook.
Depreciation and Intangible Amortization Expense: consists of non-cash charges that can be affected by the timing and magnitude of business combinations and asset purchases. Depreciation is included in the following cost and expense line items of our GAAP presentation: cost of revenue – other, cost of revenue – ticketing service, product development, sales and marketing and general and administrative. Intangible amortization expense is included in the following cost and expense line items of our GAAP presentation: cost of revenue – ticketing service, product development, sales and marketing and general and administrative. Depreciation and intangible amortization expense also consists of non-cash amortization of non-recoupable amounts paid in advance to the Company’s clients pursuant to ticketing agreements. Amortization of non-recoupable ticketing contract advances is included in the sales and marketing line of our GAAP presentation. Management considers its operating results without intangible amortization expense when evaluating its ongoing non-GAAP performance and without depreciation and intangible amortization expense when evaluating its ongoing adjusted EBITDA performance because these charges are non-cash expenses that can be affected by the timing and magnitude of business combinations, asset purchases and new client agreements and may not be reflective of our core business, ongoing operating results or future outlook.
Management believes these non-GAAP financial measures serve as useful metrics for our management and investors because they enable a better understanding of the long-term performance of our core business and facilitate comparisons of our operating results over multiple periods and to those of peer companies, and, when taken together with the corresponding GAAP financial measures and our reconciliations, enhance investors' overall understanding of our current financial performance.
In the financial tables below, the Company provides a reconciliation of the most comparable GAAP financial measure to the historical non-GAAP financial measures used in this earnings release.
1 Ticketfly’s results are included in Pandora’s consolidated financial statements subsequent to the acquisition date of October 31, 2015. Related year-over-year growth rates are calculated based on Ticketfly’s pre-acquisition results.
| Pandora Media, Inc. | ||||||||||||||||
| Condensed Consolidated Statements of Operations | ||||||||||||||||
| (in thousands, except per share amounts) | ||||||||||||||||
| (unaudited) | ||||||||||||||||
| Three months ended | Six months ended | |||||||||||||||
| June 30, | June 30, | |||||||||||||||
| 2015 | 2016 | 2015 | 2016 | |||||||||||||
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| Revenue | ||||||||||||||||
| Advertising | $ | 230,921 | $ | 265,126 | $ | 409,660 | $ | 485,434 | ||||||||
| Subscription and other | 54,639 | 55,125 | 106,664 | 109,857 | ||||||||||||
| Ticketing service | - | 22,771 | - | 45,036 | ||||||||||||
| Total revenue | 285,560 | 343,022 | 516,324 | 640,327 | ||||||||||||
| Cost of revenue | ||||||||||||||||
| Cost of revenue - Content acquisition costs | 130,134 | 176,633 | 256,157 | 347,897 | ||||||||||||
| Cost of revenue - Other (1) | 20,043 | 24,833 | 36,276 | 45,832 | ||||||||||||
| Cost of revenue - Ticketing service (1) | - | 15,259 | - | 29,905 | ||||||||||||
| Total cost of revenue | 150,177 | 216,725 | 292,433 | 423,634 | ||||||||||||
| Gross profit | 135,383 | 126,297 | 223,891 | 216,693 | ||||||||||||
| Operating expenses | ||||||||||||||||
| Product development (1) | 18,742 | 33,808 | 34,617 | 69,654 | ||||||||||||
| Sales and marketing (1) | 94,035 | 123,812 | 178,309 | 241,434 | ||||||||||||
| General and administrative (1) | 38,812 | 40,562 | 75,566 | 86,858 | ||||||||||||
| Total operating expenses | 151,589 | 198,182 | 288,492 | 397,946 | ||||||||||||
| Loss from operations | (16,206 | ) | (71,885 | ) | (64,601 | ) | (181,253 | ) | ||||||||
| Interest expense | (124 | ) | (6,247 | ) | (255 | ) | (12,422 | ) | ||||||||
| Other income, net | 380 | 255 | 708 | 1,117 | ||||||||||||
| Total other income (expense), net | 256 | (5,992 | ) | 453 | (11,305 | ) | ||||||||||
| Loss before benefit from (provision for) income taxes | (15,950 | ) | (77,877 | ) | (64,148 | ) | (192,558 | ) | ||||||||
| Benefit from (provision for) income taxes | (115 | ) | 1,544 | (174 | ) | 1,123 | ||||||||||
| Net loss | $ | (16,065 | ) | $ | (76,333 | ) | $ | (64,322 | ) | $ | (191,435 | ) | ||||
| Basic and diluted net loss per share | (0.08 | ) | (0.33 | ) | (0.31 | ) | (0.84 | ) | ||||||||
| Weighted-average basic and diluted shares | 211,742 | 229,745 | 210,840 | 228,202 | ||||||||||||
| (1) Includes stock-based compensation expense as follows: | ||||||||||||||||
| Three months ended | Six months ended | |||||||||||||||
| June 30, | June 30, | |||||||||||||||
| 2015 | 2016 | 2015 | 2016 | |||||||||||||
| Cost of revenue - Other | $ | 1,406 | $ | 1,544 | $ | 2,613 | $ | 3,021 | ||||||||
| Cost of revenue - Ticketing service | - | 67 | - | 127 | ||||||||||||
| Product development | 5,354 | 7,243 | 9,959 | 15,744 | ||||||||||||
| Sales and marketing | 13,327 | 15,128 | 24,671 | 28,741 | ||||||||||||
| General and administrative | 7,397 | 8,450 | 13,436 | 23,454 | ||||||||||||
| Total stock-based compensation expense | $ | 27,484 | $ | 32,432 | $ | 50,679 | $ | 71,087 | ||||||||
| Pandora Media, Inc. | ||||||||
| Condensed Consolidated Balance Sheets | ||||||||
| (in thousands) | ||||||||
| As of December 31, |
As of June 30, |
|||||||
| 2015 | 2016 | |||||||
| Assets | (audited) | (unaudited) | ||||||
| Current assets | ||||||||
| Cash and cash equivalents | $ | 334,667 | $ | 238,367 | ||||
| Short-term investments | 35,844 | 54,800 | ||||||
| Accounts receivable, net | 277,075 | 263,654 | ||||||
| Prepaid expenses and other current assets | 35,920 | 43,286 | ||||||
| Total current assets | 683,506 | 600,107 | ||||||
| Long-term investments | 46,369 | 18,153 | ||||||
| Property and equipment, net | 66,370 | 102,016 | ||||||
| Goodwill | 303,875 | 306,715 | ||||||
| Intangible assets, net | 110,745 | 100,705 | ||||||
| Other long-term assets | 29,792 | 31,478 | ||||||
| Total assets | $ | 1,240,657 | $ | 1,159,174 | ||||
| Liabilities and stockholders' equity | ||||||||
| Current liabilities | ||||||||
| Accounts payable | $ | 17,897 | $ | 6,132 | ||||
| Accrued liabilities | 37,185 | 29,723 | ||||||
| Accrued royalties | 97,390 | 123,583 | ||||||
| Deferred revenue | 19,939 | 28,751 | ||||||
| Accrued compensation | 43,788 | 48,971 | ||||||
| Other current liabilities | 15,632 | 17,432 | ||||||
| Total current liabilities | 231,831 | 254,592 | ||||||
| Long-term debt, net | 234,577 | 243,483 | ||||||
| Other long-term liabilities | 30,862 | 32,804 | ||||||
| Total liabilities | 497,270 | 530,879 | ||||||
| Stockholders' equity | ||||||||
| Common stock | 23 | 23 | ||||||
| Additional paid-in capital | 1,110,539 | 1,186,777 | ||||||
| Accumulated deficit | (366,658 | ) | (558,093 | ) | ||||
| Accumulated other comprehensive loss | (517 | ) | (412 | ) | ||||
| Total stockholders' equity | 743,387 | 628,295 | ||||||
| Total liabilities and stockholders' equity | $ | 1,240,657 | $ | 1,159,174 | ||||
| Pandora Media, Inc. | ||||||||||||||||
| Condensed Consolidated Statements of Cash Flows | ||||||||||||||||
| (in thousands) | ||||||||||||||||
| (unaudited) | ||||||||||||||||
| Three months ended | Six months ended | |||||||||||||||
| June 30, | June 30, | |||||||||||||||
| 2015 | 2016 | 2015 | 2016 | |||||||||||||
| Operating Activities | ||||||||||||||||
| Net loss | $ | (16,065 | ) | $ | (76,333 | ) | $ | (64,322 | ) | $ | (191,435 | ) | ||||
| Adjustments to reconcile net loss to net cash provided by (used in) operating activities | ||||||||||||||||
| Depreciation and amortization | 5,025 | 14,360 | 9,365 | 27,637 | ||||||||||||
| Stock-based compensation | 27,484 | 32,432 | 50,679 | 71,087 | ||||||||||||
| Amortization of premium on investments, net | 610 | 107 | 1,229 | 247 | ||||||||||||
| Other operating activities | 110 | 579 | 944 | 1,474 | ||||||||||||
| Amortization of debt discount | - | 4,504 | - | 8,938 | ||||||||||||
| Changes in operating assets and liabilities | ||||||||||||||||
| Accounts receivable | (45,305 | ) | (26,375 | ) | (16,123 | ) | 12,139 | |||||||||
| Prepaid expenses and other assets | 2,972 | 3,602 | (2,104 | ) | (16,140 | ) | ||||||||||
| Accounts payable, accrued and other current liabilities | 3,872 | (13,942 | ) | 11,959 | (17,409 | ) | ||||||||||
| Accrued royalties | 801 | 12,025 | 7,697 | 26,177 | ||||||||||||
| Accrued compensation | 10,287 | 2,900 | 5,897 | 5,497 | ||||||||||||
| Other long-term liabilities | (70 | ) | (658 | ) | (1,596 | ) | 1 | |||||||||
| Deferred revenue | 357 | 1,172 | 12,685 | 8,812 | ||||||||||||
| Reimbursement of cost of leasehold improvements | - | 153 | 749 | 4,397 | ||||||||||||
| Net cash provided by (used in) operating activities | (9,922 | ) | (45,474 | ) | 17,059 | (58,578 | ) | |||||||||
| Investing Activities | ||||||||||||||||
| Purchases of property and equipment | (10,239 | ) | (20,193 | ) | (14,578 | ) | (34,564 | ) | ||||||||
| Internal-use software costs | (1,777 | ) | (7,133 | ) | (3,369 | ) | (14,310 | ) | ||||||||
| Changes in restricted cash | - | (250 | ) | - | (250 | ) | ||||||||||
| Purchases of investments | (54,751 | ) | (6,098 | ) | (111,541 | ) | (11,091 | ) | ||||||||
| Proceeds from maturities of investments | 53,630 | 11,675 | 132,119 | 20,007 | ||||||||||||
| Proceeds from sales of investments | 3,022 | 500 | 3,662 | 500 | ||||||||||||
| Payments related to acquisition, net of cash acquired | (200 | ) | - | (200 | ) | (676 | ) | |||||||||
| Net cash provided by (used in) investing activities | (10,315 | ) | (21,499 | ) | 6,093 | (40,384 | ) | |||||||||
| Financing activities | ||||||||||||||||
| Proceeds from employee stock purchase plan | 1,656 | 2,150 | 3,275 | 3,837 | ||||||||||||
| Proceeds from exercise of stock options | 1,768 | 1,353 | 2,862 | 1,873 | ||||||||||||
| Payment of debt issuance costs | - | (32 | ) | - | (32 | ) | ||||||||||
| Tax payments from net share settlements of restricted stock units | (19 | ) | (1,467 | ) | (907 | ) | (2,761 | ) | ||||||||
| Net cash provided by financing activities | 3,405 | 2,004 | 5,230 | 2,917 | ||||||||||||
| Effect of exchange rate changes on cash and cash equivalents | (79 | ) | (118 | ) | (236 | ) | (255 | ) | ||||||||
| Net increase (decrease) in cash and cash equivalents | (16,911 | ) | (65,087 | ) | 28,146 | (96,300 | ) | |||||||||
| Cash and cash equivalents at beginning of period | 221,014 | 303,454 | 175,957 | 334,667 | ||||||||||||
| Cash and cash equivalents at end of period | $ | 204,103 | $ | 238,367 | $ | 204,103 | $ | 238,367 | ||||||||
| Pandora Media, Inc. | ||||||||||||||||
| Reconciliation of GAAP to Non-GAAP Measures | ||||||||||||||||
| (in thousands, except per share amounts) | ||||||||||||||||
| (unaudited) | ||||||||||||||||
| Three months ended | Six months ended | |||||||||||||||
| June 30, | June 30, | |||||||||||||||
| 2015 | 2016 | 2015 | 2016 | |||||||||||||
| Gross profit | ||||||||||||||||
| GAAP gross profit | $ | 135,383 | $ | 126,297 | $ | 223,891 | $ | 216,693 | ||||||||
| Stock-based compensation: Cost of revenue - Other | 1,406 | 1,544 | 2,613 | 3,021 | ||||||||||||
| Stock-based compensation: Cost of revenue - Ticketing service | - | 67 | - | 127 | ||||||||||||
| Amortization of intangibles - Cost of revenue - Ticketing service | - | 1,419 | - | 2,836 | ||||||||||||
| Non-GAAP gross profit | $ | 136,789 | $ | 129,327 | $ | 226,504 | $ | 222,677 | ||||||||
| Net loss | ||||||||||||||||
| GAAP net loss | $ | (16,065 | ) | $ | (76,333 | ) | $ | (64,322 | ) | $ | (191,435 | ) | ||||
| Amortization of intangibles | 183 | 5,138 | 366 | 10,271 | ||||||||||||
| Amortization of non-recoupable ticketing contract advances | - | 1,280 | - | 2,442 | ||||||||||||
| Stock-based compensation | 27,484 | 32,432 | 50,679 | 71,087 | ||||||||||||
| Income tax effects of non-GAAP net loss before provision for income taxes and the related non-GAAP adjustments | - | 10,700 | - | 35,636 | ||||||||||||
| Non-GAAP net income (loss) | $ | 11,602 | $ | (26,783 | ) | $ | (13,277 | ) | $ | (71,999 | ) | |||||
| Non-GAAP EPS - basic | $ | 0.05 | $ | (0.12 | ) | $ | (0.06 | ) | $ | (0.32 | ) | |||||
| Non-GAAP EPS - diluted | $ | 0.05 | $ | (0.12 | ) | $ | (0.06 | ) | $ | (0.32 | ) | |||||
| Weighted average basic shares | 211,742 | 229,745 | 210,840 | 228,202 | ||||||||||||
| Weighted average diluted shares | 221,260 | 229,745 | 210,840 | 228,202 | ||||||||||||
| Adjusted EBITDA | ||||||||||||||||
| GAAP net loss | $ | (16,065 | ) | $ | (76,333 | ) | $ | (64,322 | ) | $ | (191,435 | ) | ||||
| Depreciation and amortization | 5,025 | 14,360 | 9,365 | 27,637 | ||||||||||||
| Stock-based compensation | 27,484 | 32,432 | 50,679 | 71,087 | ||||||||||||
| Other expense (income), net | (256 | ) | 5,992 | (453 | ) | 11,305 | ||||||||||
| Provision for (benefit from) income taxes | 115 | (1,544 | ) | 174 | (1,123 | ) | ||||||||||
| Adjusted EBITDA | $ | 16,303 | $ | (25,093 | ) | $ | (4,557 | ) | $ | (82,529 | ) | |||||
| Pandora Media, Inc. | ||||||||||||||||||||||||
| RPM and LPM History | ||||||||||||||||||||||||
| (unaudited) | ||||||||||||||||||||||||
| Three months ended | Six months ended | |||||||||||||||||||||||
| June 30, | June 30, | |||||||||||||||||||||||
| 2015 | 2016 | 2015 | 2016 | |||||||||||||||||||||
| RPM | LPM | RPM | LPM | RPM | LPM | RPM | LPM | |||||||||||||||||
| Advertising | $ | 49.94 | $ | 22.54 | $ | 53.34 | $ | 30.65 | $ | 44.09 | $ | 22.13 | $ | 49.46 | $ | 30.56 | ||||||||
| Subscription | 81.15 | 38.49 | 79.79 | 35.30 | 81.60 | 38.68 | 80.62 | 35.24 | ||||||||||||||||
| Total | $ | 53.91 | $ | 24.57 | $ | 56.56 | $ | 31.21 | $ | 48.72 | $ | 24.17 | $ | 53.25 | $ | 31.13 | ||||||||