LEHI, Utah--(BUSINESS WIRE)--NUVI™ (http://www.nuvi.com), a leader in social-media marketing tools, released Agency Controls, an industry-first, platform management update that provides agencies worldwide the opportunity to grant their internal teams and clients dedicated, individual access to the NUVI social media monitoring and visualization platform.
Agency Controls is a service-changing update for agencies worldwide. The additional level of control empowers agencies to grant or limit access for both the teams assigned to different accounts and the individual companies within their agency umbrella. Control variations range from complete administrative and editing capabilities to view-only access and can be applied to each application within the NUVI platform.
“NUVI is the social marketing tool for agencies, and in order for the top global agencies to meet their market demands, they need instant access to these deep, data-driven insights and conversations,” said NUVI CEO Cameron Jensen. “Agency Controls will allow agencies to enable individual access to the NUVI platform, giving their teams the ability to create, edit and build social listening monitors and research portfolios on their own.”
Providing each client with personalized access to the NUVI platform enables agencies to now allocate their costs on a client-by-client basis. This allocation will help increase the ROI of agencies' social media strategies. The individual guidance and attention will also allow agencies to strategically collaborate one-on-one with their clients or grant clients complete autonomy depending on their specific needs.
"There are times when a client wants to dig deeper into the data on their own," said Steven Piccione from Pulsar Advertising, a full-service agency that handles campaigns with top clients, such as New York MTA and Chicago Metra. "And when they can dive into the real-time data, not just review a report, there are other insights that the client is able to identify."
Since its inception, NUVI has taken the world by storm, winning awards for both its revolutionary product and its powerful management team. In less than three years, NUVI has acquired more than 1,300 clients, the majority of which are agencies.
For more information about the Agency Controls release, visit www.NUVI.com/agency.
About NUVI
NUVI is the tool of choice for innovative and socially-intelligent organizations and agencies and is the exclusive partner in the wire service industry of the world’s leading commercial newswire, Business Wire, a subsidiary of Berkshire Hathaway. NUVI reports are a component of Business Wire’s exclusive GMSM (Global-Mobile-Social-Measurable) service.
