LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent badminton equipment market in APAC report until 2020. This research report also lists 11 other prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
The badminton equipment market in APAC is dominated by leading international players like Ashaway, Babolat, Li-Ning, Sports Direct, YONEX. Intense competition between these companies necessitates the development and introduction of many advanced products in the market. These vendors also provide innovative solutions as part of their product portfolios.
“Since the market is almost monopolized by a few prominent players, it is highly consolidated in nature. The intense competition among these companies, coupled with the rapid changes in technology and consumer preferences, makes the threat of new entrants extremely low. As a result, the market remains almost exclusive for these prominent vendors,” says Mantri Charan Kumar, a lead analyst at Technavio, specializing in research on retail goods and services.
Increased use of nanomaterials is a growing trend in the badminton equipment market as consumers prefer modern lightweight sports equipment for better performance. The growing demand for lightweight materials is therefore leading manufacturers to produce badminton rackets using nanomaterials like carbon nanotubes and nano-clay fullerenes. For instance, YONEX makes badminton rackets using carbon nanotubes and functionalized buckyballs (fullerenes) that bind to carbon fibers, which help optimize power. HEAD Nano TI Pro badminton racket uses the Nano Titanium Technology, which helps boost the badminton racket's speed, power, and control.
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Top five badminton equipment market vendors in APAC
Ashaway
Ashaway was founded in 1824 and is headquartered at Ashaway, Rhode Island, US. The company manufactures racket strings for badminton, tennis, squash, and racketball bats.
In January 2015, the company launches ZyMax Fire Badminton Strings, a line of badminton strings that has a new polymer raw material, manufactured with BETA polymer technology.
Babolat
Babolat was founded in 1875 and is headquartered in Lyon, France. The company designs and manufactures high-performance strings. The company offers a wide range of badminton equipment including rackets, strings, apparel, shoes, bags, shuttlecocks, and grips.
Li-Ning
Li-Ning was incorporated in 2004 and is headquartered in Beijing, China. The company manufactures sporting apparel, footwear, equipment, and other accessories for professional and leisure purposes. As of December 2015, the company operated 6,133 stores including LI-NING brand conventional stores, factory outlets, flagship stores, and discount stores.
The company developed rackets with the three-dimensional Break Free frame structure. The 3D break-free technology reduces air resistance by 10.5% to improve swing speed. It also increases shuttle speed by 4.9% and enhances the performance of the racket, giving it a higher swing weight.
Sports Direct
Sports Direct retails a comprehensive range of sports equipment, footwear, clothing, and related accessories under company-owned and national brands.
The company offers a wide range of sports and leisure equipment, clothing, footwear, and accessories under private label brands like Slazenger, Karrimor, Antigua, Campri, Carlton, Donnay, Gelert, LA Gear, Lillywhites, Muddyfox, Nivica, No Fear, Silver Fox, Sondico, Title, and USA PRO.
YONEX
YONEX was founded in 1946 and is headquartered in Tokyo, Japan. The company manufactures sporting goods and golf equipment.
Key highlights
- April 2016: Provides national team apparel for teams competing at this year’s BWF Thomas and Uber Cup finals
- March 2016: Renews its partnership with the Badminton Europe Confederation (BEC) to supply equipment for all events run by them
- March 2016: Partners with Indian badminton aces Srikanth Kidambi and P. V. Sindhu
- February 2016: Launches the DUORA 7 racket
The report also highlights 11 other prominent vendors which include Amer Sports, ASICS, Bedini, Dunlop Sports Group Americas, PACIFIC, Pointfore, ProKennex, RUBY GLAMOUR, Tatt Seng Sporting Goods, Tecnifibre, and Trump Sports.
Browse Related Reports:
- Global Badminton Equipment Market 2016-2020
- Global Sports Apparel Market 2015-2019
- Global Licensed Sports Merchandise Market 2015-2019
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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