LONDON--(BUSINESS WIRE)--Technavio’s latest report on the baby stroller and pram market in Europe provides an analysis of the key trends expected to impact the market from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The baby stroller and pram market in Europe is expected to reach USD 1.4 billion by 2020, growing at a CAGR of over 4%. According to Brijesh Kumar Singh, lead analyst at Technavio for general retail goods and services research, “The demand for baby strollers and prams in Europe is growing constantly year-over-year (YoY). With high Internet penetration in the region, well-planned web marketing strategies will be key to the growth of online sales of strollers and prams in the region over the next five years.”
The top three emerging trends influencing the baby stroller and pram market in Europe according to Technavio’s consumer and retail research analysts are:
- Baby strollers with improved multi-functionality
- Improved product quality
- Demand for designer prints and unique colors
Baby strollers with improved multi-functionality
Strollers with added features that can be used for multiple purposes are gaining popularity, and this trend is likely to have a positive impact on the growth of the market over the course of the next five years. With most European countries mandating the use of baby car seats, consumers today prefer strollers that can be converted into baby car seats. Such products, although expensive, are gaining huge popularity, as they can be used both as car seats and strollers and are therefore cost effective as well as convenient in the long run.
In addition to these products, there is an increasing demand for twin strollers that can carry two babies at a time or have a lower layer to store goods such as milk bottles, diapers, or other baby accessories. Strollers that can be converted into prams and carrycots and have cell phone chargers as well as temperature and speed indicators, are also being introduced in the market.
Quinny's Longboard Stroller is one example of such a multipurpose product, which is a fusion between a longboard and a baby stroller. The jogging stroller is another significant introduction in the market that can be used by parents for exercising while taking their children outdoors. Many parents are also opting for 3-wheel jogging strollers over traditional 4-wheeled baby carriages as they are more maneuverable and durable. Some of the popular multi-functional stroller manufacturers in the market are Bugaboo and UPPAbaby.
Improved product quality
Most governments in European countries have stringent rules and regulations in place regarding the manufacture, sale, and usage of baby care products. These regulations mandate proper quality checks for products like baby strollers and prams. For instance, in 2013, the new EU i-Size regulation was introduced to ensure extra protection in all baby gear products for children up to 15 months.
This regulation has significantly improved safety measures for children's head and neck protection, especially against frontal impacts. Many strollers with improved product features such as a slip-resistant rubberized handle, independent canopies for UV protection, adjustable footrest, and self-aligning wheels are now available in the market.
Such improved products, which comply with European regulations regarding child safety, are likely to generate high demand during the forecast period, which will propel the market growth to a significant extent. Some popular vendors actively offering improved quality strollers and prams in the region are Baby Jogger, Bugaboo, and Stokke.
Demand for designer prints and unique colors
Designer prints and unique colors are now being incorporated in many baby strollers and prams, owing to the rising demand for designer products from fashion-conscious consumers. Today's parents, especially those with high income, are not only demanding products with an aesthetic appeal that suits their personality, but are also willing to pay a higher amount of money for such designs.
Vendors are also launching strollers and prams with stylish prints and designer colors to leverage this demand and are even collaborating with designers from the fashion industry to come up with unique designer prints.
Some of the top vendors in the baby stroller and pram market in Europe, as researched by Technavio analysts are:
- Baby Jogger
- Bébécar
- Bugaboo International
- Chicco
- iCandy
Browse Related Reports:
- Global Baby Health and Personal Care Market 2015-2019
- Global Baby Car Seat Market 2015-2019
- Global Baby Travel Bags Market 2015-2019
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