LONDON--(BUSINESS WIRE)--Technavio’s latest global tablet touch panel market report highlights the top four emerging trends that are expected to impact the market through 2020. Technavio defines an emerging trend as something that has potential for significant impact on the market and contributes to its growth or decline.
Technavio’s market research analyst for displays, Sunil Singh says, “The growing demand for tablets positively impacts the sales of tablet touch panels. The tablet market has become popular among many new end-user segments such as hospitality and retail. Many retail outlets have increased their consumer interaction through interactive display services offered by tablets. Some outlets are using tablets as POS systems and promotional devices that display various in-store offers. Tablets are emerging as a popular order taking device, particularly in restaurants.”
“Over the next four years, the touch panel for the tablet market will immensely benefit from the participation of local vendors such as iBall and Datawind from India. Local manufacturers from China such as Eben, Vido, and Suolx are also predicted to play a significant role in the growth of the touch panel market,” says Sunil.
Technavio’s market research study identifies the following four trends in the global tablet touch panel market 2016-2020:
- Increase in number of sales channels for tablets
- Growing adoption of tablets in classrooms
- Growing use of tablets in healthcare industry
- Declining ASP of tablets
Increase in the number of sales channels for tablets
Tablet vendors have been focusing on investing a large portion of their revenues in enhancing sales and distribution channels. As a result, there have been significant changes in the distribution networks of tablets. Currently, there are multiple channels such as retail stores, dealers, and e-commerce websites through which tablets are sold to customers. The increase in the number of sales channels has boosted the sales of tablets, thereby contributing to the growth of the global tablet touch panel market.
By investing more in e-commerce sales channels, global tablet manufacturers will look to save costs related to store rentals, power consumption, and salary. As a result, vendors are likely to offer the same cost benefits to end-users through e-commerce sales, which clearly indicates the rise in e-commerce sales.
Growing adoption of tablets in classrooms
In the past few years there have been many changes in the technology used in classrooms. With the launch of Apple’s iPad in 2010, tablets have become a new trend to facilitate learning and to make classroom environment more interesting for students. Tablets are aligned with cloud-based solutions so that students can work easily from anywhere with all data saved to a central location to be accessed by tablets. The demand for tablets in educational institutes is thus leading to higher shipments of tablet touch panels.
Growing use of tablets in the healthcare industry
Tablets are increasingly being adopted in the healthcare industry because of their portability and ease of use. Tablets help healthcare professionals inform patients about their health condition in a more efficient manner. On account of advanced document management features offered by modern tablets, doctors are able to remotely access the medical records of patients easily instead of going and meeting patients individually. The growing use of tablets in the healthcare industry is a new trend that is expected to fare well for the growth of the market during the forecast period.
Declining ASP (average sales price) of tablets
The declining ASP of tablets will lead to significant growth in the global tablet touch panel market. Lower prices are likely to increase sales of tablets in the price-sensitive low-end market. The Android tablet market, which offers less expensive products manufactured by prominent and small vendors is also expected to grow steadily, leading to an increase in the use of tablets globally. This high sales of tablets will fuel growth in the global tablet touch panel market during the forecast period.
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
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