LAS VEGAS--(BUSINESS WIRE)--CES 2016 – PIRCH®, a revolutionary retail concept curating the leading kitchen appliance, decorative plumbing and outdoor brands, and Innit®, a groundbreaking provider of information about food and its preparation, today announced a partnership to establish “connected food solutions” designed to simplify, enrich and empower the lives of meal-makers everywhere.
“At PIRCH, we are constantly seeking out the world’s leading and most innovative products for the home. The introduction of Innit stirs the imagination and shows the promise of tomorrow as our appliances learn to communicate with our food,” said Jeffery Sears, CEO of PIRCH. “The result creates a smart kitchen environment that leads to improvements in sustainability, food quality and healthier living.”
As part of the strategic alliance, Innit — the developer of a platform which unites food and technology to help people live tastier and healthier lives — will power an astonishing “Smart Kitchen” loft in PIRCH’s newest experiential showroom, scheduled to open in Manhattan’s SoHo District this spring. With the ability to seamlessly integrate its technology across the kitchen with a wide range of appliances, Innit can enhance the lives of the widest possible audience. Innit also today announced a content and brand partnership with Good Housekeeping (www.innit.com). The collaboration will be showcased through the Innit platform within the PIRCH SoHo showroom.
“Our goal is to empower people to get the best out of their food,” said Eugenio Minvielle, founder and president of Innit. “By unlocking information within food, and connecting it to smart kitchen appliances, we make life delicious.”
In that sense, Innit pairs remarkably well with PIRCH, which is sharply focused on helping consumers to “Live Joyfully.” On a similar note, both companies are determined to reinvent their respective industries, presenting a vision of daily life never before imagined. “For that reason,” concluded Mr. Minvielle, “we feel very fortunate to be working with PIRCH, and being able to take advantage of their unique retail showroom platform to effectively showcase our technology.”
While Innit will make its debut in SoHo, plans call for retro-fitting the brand’s technology in existing PIRCH stores, and featuring it in every new showroom, as PIRCH continues its aggressive national expansion.
About PIRCH
Driven by an unbridled passion to reinvent the entire retail shopping experience, PIRCH carefully curates and presents only leading brands for indoor- and outdoor kitchens and bath. And, for the first time in the industry, PIRCH brings these brands to life in experiential showrooms allowing guests to try before they buy so they can make informed decisions. The result is a “one-stop-shop” where guests can focus on how they live, rather than what they want to buy. For more information visit www.PIRCH.com.
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About Innit
Innit empowers people through food. The Innit platform combines personalized culinary and nutritional science with cutting-edge information technology to power the emerging Connected Food ecosystem. For more information visit www.innit.com.
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Innit is a registered trademark of Innit Inc. Innit Empowered and Listen to Your Food are trademarks of Innit Inc.
