BOSTON--(BUSINESS WIRE)--IdeaPaint, the creator of the high performance dry erase paint category, has launched WorkShop, a curated collection of innovative products and brands chosen with the goal of enhancing your work day. Every item was carefully selected based on IdeaPaint’s desire to partner with companies who share their design and workplace collaboration philosophies. Products showcased in WorkShop will enable people to work better and smarter, with beautiful design at the forefront.
“WorkShop is an exciting venture for us,” says Jen Reddy, VP of Marketing at IdeaPaint. “It’s a way for us to collaborate with fantastic, innovative companies we admire, and bring truly useful and special products to our customers. The WorkShop concept works in a few different ways: we might partner with companies to create new, co-branded tools or, enhance already amazing products with the addition of an IdeaPaint writable surface. Sometimes we might carry a product we just truly love because it delivers an exceptional experience. The Focal Upright Mobis Seat is an example of that.”
WorkShop will launch with a short list of select partners, and some limited edition items. These products help with everything from brainstorming at work, to staying organized and more efficient at home. New and different partners and products will be added frequently to keep the collection fresh.
Artifox, maker of beautiful, hand-crafted desks, was the first company to partner with IdeaPaint for WorkShop. Both the Standing and Sitting desk options featured have a designated IdeaPaint surface, for the ultimate desk design.
"IdeaPaint’s premium writable surfaces inspire people to be creative and productive,” says Sarah Mirth, CEO of Artifox. “This same vision is the driving force behind the design and functionality of DESK 01. We are excited to collaborate on such an incredible user experience.”
Other launch partners include:
- iSkelter: iSkelter’s Tab is a functional way to let people work anywhere. The partnership takes their popular bamboo lap desk to a new level by adding Clear IdeaPaint to create a writable surface, enabling impromptu creativity and note-taking.
- Urbio: Urbio provides a smart way to keep collaboration tools organized with Perch. Perch is a modular, magnetic, system that organizes office clutter and provides a home for dry erase supplies. The perfect compliment to IdeaPaint walls, this clever tool will be bundled with IdeaPaint supplies for convenient collaboration.
- Focal Upright: Focal Upright offers a bold take on the ergonomic task chair with their Mobis. Designed to keep energy up and thoughts focused, this stool is the perfect partner for any standing desk.
“IdeaPaint is an outstanding brand and it's a no-brainer to partner with such a great company to support collaboration and interaction in the workplace,” said Blair Stewart, President of Urbio. “At Urbio, we love design and strive to create thoughtful solutions that improve the spaces in which we work and live. Perch by Urbio, our magnetic storage and organization system, is the perfect fit for IdeaPaint dry erase accessories and we’re excited to be a part of WorkShop."
The selection offered in IdeaPaint’s WorkShop will be constantly evolving to add new products, collaborations and brands, with the goal of keeping the assortment inspiring and exciting. Companies interested in partnering with IdeaPaint for WorkShop should email workshop@ideapaint.com.
About IdeaPaint
IdeaPaint exists to encourage and inspire
everyone, every day to reach their creative and productive potential.
Since 2008, we’ve been giving people the space they need to create,
explore and engage with their ideas. With over 150,000 installations
worldwide, our premium dry erase paint transforms virtually any smooth
surface into an erasable canvas, leading to faster innovation, increased
collaboration and greater results. For more information, please visit www.ideapaint.com.
