MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--NetBase, an enterprise-scale social media analytics company, today announced it has been named a top rated social media management platform by software users on TrustRadius and a market leader by G2 Crowd on the heels of its Audience 3D™ launch and several key strategic partnerships in 2015. To view the reports, please visit the TrustRadius TrustMap™ for Social Media Management Tools and TrustMap for Social Media Monitoring Tools, and G2 Crowd Grids℠ for Social Media Suites Software.
“In the past year, we have seen unprecedented growth and success at driving measurable value to our brand and agencies partners,” said Peter Caswell, CEO of NetBase. “NetBase is well positioned as the leader in actionable social analytics that can leverage the new opportunities presented each day by social media. Our unique partnerships with companies like Twitter, DataSift, and Tumblr and our patented language technology provide insights that no other solution can match.”
NetBase was a named Top Rated platform on TrustRadius, a trusted research platform for business technology based upon in-depth user reviews, in its TrustMaps for Social Media Management Tools and Social Media Monitoring Tools. The TrustMaps compare products based on rigorous end-user satisfaction ratings and research by prospective buyers. Each TrustRadius reviewer is validated and vetted, making it a go-to resource for recommendations on social media tools.
“First-hand insights from users are extremely valuable for companies who want to select the right social media solution, particularly since usability is such an important factor to consider,” said Vinay Bhagat, co-founder and CEO of TrustRadius. “With a trScore of 8.0 out of 10 across its 95 reviews and ratings, NetBase is a Top Rated solution in both the Social Media Management and Social Media Monitoring TrustMaps.”
Furthermore, NetBase has been recognized by G2 Crowd, a business software review platform, as a “Leader” in the Winter 2016 Grid Reports for Social Media Suites Software. The report analyzes user reviews and market presence data to exhibit products that have “substantial scale, market share, global support and service resources.” NetBase has received 78 reviews, with a rating of 4.0 out of 5 stars on G2 Crowd.
“NetBase has earned its place as one of only two leaders in G2 Crowd’s Grid for Social Media Suites Software with impressive user ratings,” said Tim Handorf, co-founder and CEO of G2 Crowd. “Marketing and social media departments rely on social media suites for managing all things social. Users not only gave NetBase a strong overall customer satisfaction score but were particularly impressed with its social listening features.”
This recognition by industry leading organizations builds on the successful year that NetBase has achieved through new product offerings and strategic partnerships in 2015. NetBase has grown its revenues by 4,000% since the second quarter of 2012, and has many multi-million dollar revenue customers with implementations in more than 40 countries.
In October, NetBase was announced as one of only two companies working with Twitter over the past year to develop its Audience API for advanced audience insights. Through this partnership and early access to the audience API, NetBase launched Audience 3D solution, which is one of the first products to leverage Twitter’s audience data that allows marketers to drive unique value with rich new insights and targeting capabilities, completely unavailable in the marketing world until now.
Twitter Audience API, when combined with NetBase patented language technology, enables brands to have an in-depth and near real-time view into a custom audience using psychographic data, and connect with audiences in authentic ways to drive real business value. Audience 3D is already being used by brands such as Coca-Cola, 7-Eleven and Taco Bell by creating winning marketing campaigns, engaging their most loyal fans and expanding their audiences.
In August, NetBase announced a partnership with DataSift, the Human Data Intelligence provider, to bring customers PYLON for Facebook Topic Data, which includes anonymous and aggregated content data about specific activities, events, brand names and other subjects shared on Facebook.
Additionally, this year NetBase joined Twitter’s Official Partner Program, partnered with Tumblr to access, index and analyze all public activity on the Tumblr platform and secured an additional $33 million in Series E funding from Spring Lake Equity Partners, ORIX Ventures and Thomvest Ventures.
About NetBase
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group Nashville, Walmart, and YUM! Brands. Learn more at www.netbase.com or @NetBase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.
The TrustMap™ is a visual depiction of the best software products as rated by users on TrustRadius within each market segment. TrustRadius does not endorse any vendor, product, or service depicted in its TrustMaps and does not advise software users to select only those vendors with the highest ratings.
