LONDON--(BUSINESS WIRE)--If a weight loss app can work in the fattest nation on Earth, then surely it can work here. The last count by Public Health England showed that six out of ten English men and five out of ten English women are now obese, but the Americans are even fatter. 70 percent of US men have completely lost sight of their feet, as have 57.6 percent of US women.
To counter stateside bloat, Lose It! was launched as an app-based weight loss programme. So far, it has helped some 25 million people around the world lose 3 million stones. Now it's available for free in the UK for smartphones and wearables at loseit.com/get.
The UK version comes with nutritional information for thousands of British dishes and popular local food brands. In fact, Lose It! has curated nutritional information for thousands of restaurants and food brands. Mushy peas are there at 87 kilocalories (kcals) per serving. So too is traditional fish and chips – a typical portion weighs in at 1,000 kcals per serving.
It also includes trending local restaurant chains. For example, YO! Sushi’s Blossom Roll is only 199 kcals and Pret A Manger’s Chicken Raita Wrap comes in at 298 kcals - good news for slimmers worried about what to do on their lunch break!
As the top grossing health and fitness app in Apple’s App Store, Lose It! owes its widespread success to an ability to be customised to any lifestyle. With Lose It!, members continue to eat their favourite foods but learn portion control, pitfalls, meal planning, and scores of other practical ways to live healthier lives by losing weight and keeping it off.
Lose It!’s intuitive design allows members to easily track their eating and exercise, set reminders and alerts to prompt action, and engage with other members to take part in challenges or share their weight loss journey socially. An easy-to-use bar code scanner captures nutritional information with a simple point and click.
Lose It! Premium, which has been shown to be three times more effective than the free version, delivers even more health and wellness control for under £30/year. Premium members can plan upcoming meals, track sleep, and activate Patterns, an exclusive Lose It! feature that empowers people to identify and understand how their eating habits help or derail their weight loss goals. Premium members also enjoy access to special Premium-only challenges that promote teamwork and spur friendly competition along the path to achieving personal goals.
Lose It! seamlessly integrates with the recently announced new Microsoft Band, Runkeeper, Jawbone, FitBit, Nike, Misfit, Withings, Strava, MapMyFitness, Apple Health, and Google Fit. The Lose It! experience gives members the ability to share data through wearable activity trackers, Bluetooth devices, and a variety of connected mobile apps to help them achieve powerful, personalised results.
About Lose It!
Lose It! (www.loseit.com) is mobilising the world to achieve a healthy weight. By providing the most comprehensive, personal, app-based weight loss programme, Lose It! has helped more than 25 million members shed more than 3 million stones. Lose It! is doctor-recommended and recognised by the US Surgeon General as the top programme in its Healthy App Challenge, which ranks apps that help people lose weight and become fitter. Continuing to lead the health & fitness categories on iTunes, Lose It! empowers members to live healthier lives and achieve their weight loss goals through motivation and challenges, coaching, overall health management, and the insights that come from tracking and monitoring daily calories, exercise, and nutrition. Lose It! makes it easy and convenient for anyone to transform their lives in meaningful, healthy ways on the go and at the touch of a screen. Lose It! is powered by proven nutrition science, robust behavioural data, and customer-centered software development and continues to lead and innovate the digital health and fitness market. Join the millions of members experiencing weight loss that fits by visiting LoseIt.com/get or downloading the Lose It! app for iPhone or Android.
