BOSTON--(BUSINESS WIRE)--Yottaa, the leading cloud platform for optimizing web and mobile applications, today announced that its ContextIntelligenceTM platform can help media and other content-driven online businesses defend against ad blocking technologies that remove or alter advertising content – and often other required JavaScript elements – on a web page.
For companies that rely on advertising to drive revenue from online channels, ad blocking technologies directly impact income potential. For example, according to a recent research report from Adobe:
- Ad blocking has grown 41% in the last 12 months
- More than 16% of the U.S. online population blocked ads during Q2 alone
- The estimated loss of global revenue due to ad blocking will be $1 to $22 billion in 2015
Ad blocking can also negatively impact online businesses by making their sites load slower, or by causing partial loads or errors when other JavaScript-enabled resources, such as product images or ratings and reviews, are blocked. Research has shown that:
- 85% of online users leave a site if it doesn’t load within five seconds
- 46% of those users will never return to the site
- Mobile users perceive sites to load 25% slower than desktop equivalents
Yottaa’s leading application optimization and acceleration platform enables companies to not only circumvent blocking technology, but also significantly accelerate every page of their websites. “The ad blocking debate is an ethical one, but the market reaction is the tail wagging the dog,” said Ari Weil, Vice President of Marketing at Yottaa. “Apple cannot realize the revenue AdWords generates for Google, and so instead of a land grab to push their own ads as Facebook has with Instant Articles, Apple turned to ad blocking. In the end, however, the end user revolt is all about the terrible user experience poorly implemented ads create. But they’re fixing it the wrong way.”
The Yottaa platform has been proven to be the fastest web acceleration solution in hundreds of independent trials by third party testing companies. Yottaa’s ContextAgentTM and AppSequencingTM solutions enable media and content-driven companies to combat ad blockers by providing them the ability to:
- Detect ad blocking technologies installed on the end user’s browser
- Circumvent the blocking technology to maximize advertising potential while ensuring that every page loads quickly and completely
- Empower site owners to determine which ads should be permitted and which should be blocked
- Sequence every web asset to ensure a fast, consistent experience free from gaps and errors
Yottaa’s AppSequencing technology includes an in-browser component called ContextAgent that detects browser events and user actions, and sends real-time feedback to the Yottaa cloud service. Using a rules engine with a known list of ad publishers and ad blocking technologies, Yottaa is able to make real-time decisions about how the browser interacts with a site to control if, when, and how content is being displayed for every individual user.
“Media companies and other inbound content marketers have worked tremendously hard to establish online advertising models that generate revenue for their content without degrading the experience of their readers and subscribers,” said Bob Buffone, Co-founder and Chief Technology Officer, Yottaa. “I founded Yottaa to improve online and mobile user experiences by helping companies deliver faster and more personalized content to end users. To that end, Yottaa is a natural deterrent for ad blocking technologies as it allows companies to provide the best possible end user experience through application acceleration, content sequencing and personalization, and, most importantly, the ability to totally circumvent ad blocking technologies.”
About Yottaa
Yottaa is the leading cloud platform for optimizing web and mobile applications. Through Yottaa's patented ContextIntelligence™ architecture, enterprises can manage, accelerate, and secure end user experiences on all devices in real-time with zero code change. Top Internet 500 businesses have adopted Yottaa's platform to realize billions in incremental revenue through dramatic improvements across key performance and business metrics. To learn more about how Yottaa can maximize your users’ experience, please visit www.yottaa.com or follow @yottaa on Twitter.
