MENLO PARK, Calif.--(BUSINESS WIRE)--Origami Logic announced it has closed a $25 million Series C financing round, bringing total funding to $49.3 million, to enable the CMOs of tomorrow to know what happened today. Enterprise and marketing technology investor Next World Capital led the financing round with participation from DAG Ventures and existing investors Accel Partners, Icon Ventures and Lightspeed Venture Partners. The latest investment will be used to accelerate Origami’s growth and speed product development efforts.
“Next World Capital is backing Origami Logic, the Marketing Signal Measurement leader, because they are solving the biggest problem that marketers face today,” said Tom Rikert, Partner, Next World Capital. “Origami Logic’s impressive traction with global brands has set a new precedent for signal measurement that can meet the volume, velocity and complexity of modern marketing. Origami Logic’s continued innovation and growth will disrupt the marketing technology sector and drive the market to embrace the era of marketing signal measurement.”
Surging Demand Driving Triple-Digit Growth
Origami Logic has accelerated sales quarter-over-quarter since the company launch in May of 2014. Measuring more than 1.2 billion signals per day, global brands like Cisco, Intel, JCPenney, Omni Hotels, Pernod Ricard and Visa have standardized on Origami for marketing signal measurement. The company will use the investment to aggressively expand its market leadership and plans to more than double the number of employees in the next year, with a focus on growing existing engineering, sales and marketing teams.
“The demand for Market Signal Measurement is breathtaking. CMOs of Fortune 500 brands are making marketing signal measurement a critical investment priority heading into 2016,” stated Origami Logic CEO and Co-Founder Opher Kahane. “The days of marketing in the dark are gone.”
Marketing Signal Measurement Delivers Marketing ROI
Origami recently launched the industry’s first platform designed to measure marketing signals at the 2015 ANA Masters of Measurement Conference. The Origami Logic Marketing Signal Measurement (MSM) Platform empowers modern marketers to convert massive streams of marketing signals into daily, actionable business insights. The platform gives marketers a detailed understanding of marketing performance across paid, earned and owned media – providing a standardized way to optimize campaign investments, improve marketing performance, and increase revenue.
“Origami Logic enables us to aggregate marketing signals from 500+ disparate digital accounts into a single view. Marketing signal measurement gives us an understanding of our daily performance so we can continually optimize,” noted Kevin Scott, Director, Strategic Planning and Analytics, Digital Strategy and Enablement (DSE) Group at Cisco.
To learn more about the Origami Logic MSM platform and the four core phases of Marketing Signal Measurement – harvesting, refinement, analysis and activation – or to access the marketing signals FAQ, please visit: www.origamilogic.com/msm.
About Origami Logic
Origami Logic empowers marketers to answer the question “What happened today?” by measuring the marketing signals that matter. Global brands like Visa, JCPenney, Cisco, Intel, Omni Hotels and Pernod Ricard use the Origami Logic Marketing Signal Measurement Platform to manage and optimize marketing campaign investments across all modern marketing channels and platforms. Origami is led by a veteran executive team and funded by top-tier investors Accel Partners, Icon Ventures, Next World Capital, DAG Ventures and Lightspeed Venture Partners. Please visit www.origamilogic.com and follow us on Twitter @OrigamiLogic.
About Next World Capital
Next World Capital is an international expansion-stage venture capital firm investing in leading enterprise technology companies in the software, internet and mobile sectors. The firm takes a focused, thematic approach with deep expertise in enterprise technology and specialized skills to help companies ramp during the expansion stage. NWC is the only U.S. VC managing a comprehensive strategy, sales and business development platform to help its companies expand in Europe. NWC is headquartered in San Francisco, with additional offices in London and Paris. The team prides itself on helping portfolio companies address the challenges and opportunities inherent in building a world-class company. Please visit www.nextworldcap.com and follow us on Twitter @NextWorldCap.
About DAG Ventures
DAG Ventures leads mid-stage and growth financing rounds into promising portfolio companies of select, proven early-stage VC partnerships. The firm manages over $1.8 billion across a portfolio of more than 160 companies in a wide array of technology sectors.
