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Livefyre Launches Salesforce Integration to Transform Customer, Partner and Employee Engagement Through Aggregated Social Content
Livefyre adds real-time social content to the Salesforce Community Cloud
Livefyre, the leading real-time content marketing and engagement platform, today announced it is building Lightning Components for Salesforce Community Cloud, bringing the richness and power of Livefyre’s solution to Salesforce customers. Livefyre’s integration will help Salesforce Community Cloud customers find, manage, get rights to, and integrate content from external social networks in order to educate community participants, increase engagement and influence participant behavior.
Salesforce Community Cloud enables companies to combine their business data and processes with the power of the world’s #1 CRM platform to quickly create trusted destinations that are personalized, intelligent and mobile. The recent launch of Salesforce Lightning Components builds upon this platform, offering add-on building blocks that make the process of integrating applications quick and easy for customers. As one of the first Lightning Components within the Salesforce Community Cloud, Livefyre will enable customers to drag and drop applications containing real-time social content from social networks into their user experience.
According to the “The Forrester Wave™: Social Depth Platforms, Q2 2015,” in which both Livefyre and Salesforce Community Cloud were named leaders, “More B2C marketing professionals seek ways to weave dynamic social content and experiences into their branded websites. This evolution is driven by the age of the customer. Buyers actively seek out social content that will help inform a purchase.”
This new integration enables customers to:
- Drag and drop Livefyre applications from the Salesforce Community Builder onto Community driven pages
- Activate their audience, raise brand awareness and build customer loyalty by providing targeted, personalized content in a single platform
- Easily collect, manage and implement engaging, real-time social content to create dynamic experiences
- Provide social discovery and moderation, from one platform; saving marketers both time and money.
“Communities have evolved into the connective tissue that brings companies closer to their customers, partners and employees,” said Jordan Kretchmer, CEO and founder of Livefyre. “Connecting Livefyre’s leading real-time social applications with the Salesforce Community Cloud provides companies with new engagement and reach capabilities to help them strengthen bonds like never before.”
“At Community Cloud, we are always looking for new ways to help our customers stay ahead of the curve by making it quick and easy to add the latest technologies and capabilities to their communities,“ said Mike Micucci, Senior Vice President of Products for Salesforce Community Cloud. “This new integration of Livefyre with Community Cloud, which uses Lightning Components and doesn't require coding, allows our customers to have even more ways to drive personalized, contextual experiences for each community member."
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About Livefyre
Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketer’s fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Named a leader among social depth platforms by Forrester Research, Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.
Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit www.livefyre.com or follow us on Twitter and Instagram at @livefyre or @storify.
