BURBANK, Calif.--(BUSINESS WIRE)--LeBron James, basketball star, international icon and one of the world’s most popular sports figures, and his company, SpringHill Entertainment, are partnering with Warner Bros. Entertainment, the global entertainment leader, in an unprecedented agreement spanning all areas of content creation. The deal will see James’ creative footprint touch all areas of the Studio, with plans for projects in television, film and original digital content. The announcement was made today by Kevin Tsujihara, Chairman and CEO, Warner Bros. in collaboration with Maverick Carter and LeBron James, co-Founders, SpringHill Entertainment.
“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” said Tsujihara. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere. We’re excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.”
“Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to Uninterrupted and Survivor’s Remorse, it’s always about connecting with people of all ages and providing unique content they can all enjoy,” said LeBron James. “And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”
SpringHill Entertainment, the entertainment and content company created by James and business partner Maverick Carter, develops creative content across a wide variety of platforms including digital, documentary and feature films, and scripted and unscripted TV. SpringHill’s growing project portfolio includes Disney XD’s inspirational series Becoming, the Starz’ breakout scripted comedy Survivor’s Remorse, Uninterrupted, the multimedia platform for unfiltered athlete content hosted on Turner digital platform Bleacher Report, and an upcoming primetime game show for NBC.
“In everything we do, we think long and hard about how we want to grow and partners that can help us bring our content to the next level. And we’re always looking for new, creative ways to explore ideas that haven’t been done before, and this partnership with Warner Bros. will open a lot of doors for that,” said Maverick Carter, CEO of SpringHill Entertainment. "We want SpringHill to be a leader in the original content-creating space, and this partnership with a major player in the entertainment industry like Warner Bros. will help us continue to grow in the right direction."
Warner Bros. Entertainment is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms. A Time Warner Company, the fully integrated, broad-based studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution, animation, comic books, video games, product and brand licensing, and broadcasting.
