BOSTON--(BUSINESS WIRE)--BlueConic, the platform that enables marketers to translate customer intent into action, today announced that City Sports, the Boston-based specialty sporting goods retailer, has chosen BlueConic to help the company offer a more personalized shopping experience across channels.
“With 26 stores along the East Coast as well as a growing online business, we understand the importance of delivering targeted experiences to each consumer,” said Ryan Peters, Director of Ecommerce at City Sports. “BlueConic allows us to leverage customer profile data across various touch points, giving us the opportunity to engage with new visitors as well as loyal customers at opportune times, and ultimately drive conversions."
With BlueConic, City Sports will gain deeper insights into both known and anonymous users to determine how they access the site, what products they search for, and what they buy. With these capabilities, BlueConic will help City Sports deliver relevant content to customers, bolster repeat transactions and enhance customer loyalty.
“We are pleased to expand our footprint within retail through our relationship with such an established brand as City Sports,” said Bart Heilbron, CEO and co-founder of BlueConic. “In today’s ever-evolving retail environment, it’s critical for brands to leverage digital insights in order to provide tailored experiences for consumers. We are excited to partner with City Sports to drive loyalty and the bottom line for their brand.”
BlueConic’s platform collects and unifies rich profiles to determine and activate the optimal interaction with an individual, based on both implicit and explicit intent. To learn more or schedule a demo, visit www.blueconic.com.
About City Sports
With over 30 years of award-winning excellence as a specialty sporting goods retailer, City Sports is a premiere destination for dedicated athletes and active lifestyle enthusiasts. Founded in Boston in 1983, the company currently operates 26 stores along the East Coast. Store locations are in Maryland, Massachusetts, New York, Pennsylvania, Rhode Island, New Jersey, Vermont, and Washington, D.C. City Sports offers a comprehensive assortment of performance footwear, equipment, and apparel from leading brands including Under Armour, Nike, ASICS, adidas, New Balance, and Brooks. More information: http://www.citysports.com.
About BlueConic
The future of marketing hinges on the ability to identify, understand, and interact with customers on an individual basis. It is our mission to drive better outcomes by translating intent into insight to improve marketers’ actions. More than 70 brands, including Volvo, Boston Globe, ING and Ahold, currently leverage the platform to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Learn more at www.blueconic.com. Follow us on Twitter @BlueConic and “Like” us on Facebook.
