NEW YORK--(BUSINESS WIRE)--Women’s Health and Men’s Health, the world’s best-selling fitness and lifestyle magazines published by Rodale Inc., today announced the “Degree® Get Moving Challenge” hosted by celebrity trainer and transformation pro Chris Powell.
The 6-week Degree® Get Moving Challenge kicks off July 1 at degreegetmovingchallenge.com. Each week Powell will unveil a set of all-new, exclusive endurance, strength, and cardio challenges designed to incrementally increase the level of intensity each week so participants can achieve greater fitness results and keep moving all summer long. Each member’s workout progress is logged and tracked through a custom partnership with MapMyFitness, the number one training app that enables users to track fitness activities via the built-in GPS on their mobile devices.
“This summer I’m challenging men and women everywhere to get moving and maximize their fitness goals together with the teams at Women’s Health and Men’s Health and the support of Degree®,” says Chris Powell.
Summer is a great time to change up any fitness routine to include outdoor activities. The Degree® Get Moving Challenge works to incorporate all physical activity, both indoor and outdoor, and encourages people to vary their workouts in order to win prizes throughout the competition. Inspired by Degree’s movement platform, the collaboration brings together the expertise of Women’s Health and Men’s Health, along with Chris Powell’s approach to proven results to ensure a successful experience for all participants.
At the end of the 6-week challenge, one participant will be named the Ultimate Challenger and win a one-on-one personalized training session with Powell.
The “Degree® Get Moving Challenge” spotlights Degree’s exclusive MOTIONSENSE® technology that responds directly to body movement—the more you move, the more it protects. “More people rely on Degree Antiperspirant than any other brand in America. We’re excited to put our unique Degree® MOTIONSENSE technology to the test in this exciting partnership with Chris, Women’s Health and Men’s Health. We want to help readers keep moving, and challenge themselves to achieve their best,” said Matthew McCarthy, Senior Marketing Director, Unilever North America.
To sign up, visit degreegetmovingchallenge.com. Post progress on Facebook, Twitter and Instagram using #GetMoving.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of food, refreshments, and home and personal care products, with sales in more than 190 countries. In the United States, the company’s portfolio includes such brand icons as Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
Unilever’s Sustainable Living Plan (USLP) aims to double the size of its
business while reducing its overall environmental footprint and
increasing positive social impact. The USLP is Unilever’s strategic
response to the challenges businesses face operating in an uncertain and
volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever
ranked number one in its sector on the 2014 Dow Jones Sustainability
Index.
All of Unilever’s global factory network, as well as its US
non-manufacturing facilities, have achieved zero non-hazardous waste to
landfill status.
For more information on Unilever US and its brands visit: www.unileverusa.com
To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever US via Twitter follow: @unileverusa
To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us
About Women’s Health: (www.womenshealthmag.com) Women’s Health propels 22 million consumers into action, providing the motivation and the inspiration for them to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The magazine has received numerous industry accolades, including the 2011 ASME National Magazine Award in the category of General Excellence in Fashion, Service, and Lifestyle, and it was also nominated for the General Excellence National Magazine Award again in 2013; included on Adweek’s annual Hot List twice and is nominated for a third in 2013; and was named Advertising Age’s 2009 Magazine of the Year and also listed among their 2013 A-List winners. For more up-to-the-minute information, visit www.womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag) and Facebook (Women’s Health Magazine).
About Men’s Health: Men’s Health is the go-to source for the latest information and expert advice about a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale Inc., Men’s Health is the world’s best-selling men’s magazine, providing nearly 13 million readers with up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men’s Health offers 40 editions in 57 countries and a host of apps for smartphone subscribers, as well as branded books, eBooks, and microsites. The magazine has garnered numerous industry accolades and was deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years. For news from Men’s Health, visit MensHealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).