HONG KONG--(BUSINESS WIRE)--MetLife Hong Kong’s* Infinity app, a digital time capsule and legacy creator, recently picked up its fifth industry award as it won Silver for “Best App” at the 2015 Asia-Pacific Stevie® Awards. The highly decorated app also boasts the most popular insurance app launch in Hong Kong^.
“At MetLife, we understand that the most tangible meaning of insurance is actually how it makes our customers feel today. Infinity app’s innovative time capsule offers a unique benefit to Infinity app users: to share later what’s important now – recording and safeguarding their most precious memories for their loved ones to relive and cherish,” said Ms. Sunshine Farzan, Vice President, Head of Marketing and Communications, MetLife Hong Kong. “I am proud and humbled by the success of Infinity app, and hope it has helped to make a positive difference and encourage Hong Kong people to pursue more from life by making thinking about your future and that of your loved ones – something that most find stressful – a social, sharable and enjoyable experience which helps people feel positive about today.”
The Infinity app utilizes a simple interface that is privately shareable, which allows people to capture and share positive messages, photos, and videos to deliver these to their loved ones at a predetermined time in the future. Users can also upload practical items that their loved ones may need to access now or will need in the future. The innovative features, sleek and easy design, and relevance to Hong Kong people’s lives have helped catapult Infinity app’s popularity and recognition from the industry.
In addition to its success at the 2015 Asia-Pacific Stevie® Awards, the Infinity app has also won an “Innovation Award” at the 2014 Asia Insurance Technology Awards, “Outstanding Achiever for Best Use of Technology” at the BENCHMARK Wealth Management Awards 2014, and Bronze Awards for “Best App in Creative Design” and “Best App in Consumer Brand” at the 2015 Mob-Ex Awards Hong Kong.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the largest life insurance companies in the world#. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.
*MetLife Limited and Metropolitan Life Insurance Company of Hong Kong Limited (collectively “MetLife Hong Kong”) are wholly-owned subsidiaries of MetLife, Inc. in Hong Kong and private companies limited by shares incorporated and registered under the applicable laws in Hong Kong. Both MetLife Limited and Metropolitan Life Insurance Company of Hong Kong Limited are authorized insurers carrying long term business in Hong Kong.
^Based on Appannie.com. The Infinity app ranked as high as 7th on Google Play (June 22, 2014) and 9th on iTunes (July 27, 2014) in the lifestyle and social networking categories respectively.
#Based on non-banking assets according to A.M. Best research 2012 data, Best’s Review July 2014
