BETHPAGE, N.Y.--(BUSINESS WIRE)--Cablevision Systems Corporation (NYSE:CVC) announced today the launch of new Internet-focused Optimum product offers that provide greater choice and flexibility for the ‘cord cutter’ and ‘cord never’ generation of connectivity-minded consumers.
With market behavior evolving, Cablevision is expanding its product offerings to meet customers where they are. ‘Cord cutters’ and ‘cord nevers,’ who prefer to access video through the Internet, can now easily self-select the broadband products they want and receive over-the-air broadcast TV through a digital antenna*. The most price-sensitive consumers will have access to a new ‘Everyday Low Price’ three-product package designed to fit within limited budgets.
“As a connectivity company, Cablevision is reimagining its relationship with its customers,” said Kristin Dolan, chief operating officer, Cablevision. “Our new ‘cord cutter’ packages take a modern approach to traditional triple-product bundles and provide real alternatives that fit new consumer lifestyles.”
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‘CORD CUTTER’ PACKAGE |
‘EVERYDAY LOW PRICE’ PACKAGE |
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Optimum Online Ultra 50 and above
Complimentary Digital Antenna Over-the-air broadcast TV
PLUS unlimited WiFi at 1.1 million Optimum hotspots
PRICE: Starting at $44.90 per month for Ultra 50 service (first year pricing)** |
Optimum Online Internet Basics Speeds of up to 5 Mbps download
Freewheel Cablevision’s all-WiFi voice service
Complimentary Digital Antenna
PLUS unlimited WiFi at 1.1 million Optimum hotspots
PRICE: $34.90 per month (standard pricing, not a promotional rate)*** |
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Also Available: Streaming video service HBO NOW |
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The ‘cord cutter’ package provides access to high-speed broadband that facilitates a high-quality over-the-top (OTT) video experience, a digital antenna, as well as the option to add new digital streaming service HBO NOW. Cablevision is the only cable provider to offer HBO NOW to its Internet customers.
The Optimum ‘Everyday Low Price’ package, designed for highly price-sensitive consumers, includes Internet Basics 5 Mbps service, Freewheel phone, and a digital antenna. Launched earlier this year, Freewheel is a WiFi-exclusive phone service that provides unlimited data, talk and text, free from the high costs and data limits associated with cellular.
As these new product offers are primarily targeted to ‘cord cutters,’ they will not include Optimum TV video service. Instead, the digital antenna that Cablevision will provide is the state-of-the art Mohu Leaf® 50 (valued at $69.99) that will receive available over-the-air broadcast channels.
All of the new packages include unlimited access to Optimum WiFi, the nation’s most robust WiFi network with 1.1 million hotspots in the tri-state area. All Cablevision customers have access to 24/7 local customer support. Those interested in learning more can call (866) 580-0484 or visit Optimum.com.
*Available in select areas.
**Plus $4.95 monthly modem lease fee and applicable taxes and fees. $44.90 is promotional pricing for Optimum Online Ultra 50 for first year of service. Access to HBO NOW requires an additional monthly charge.
***Plus $4.95 monthly modem lease fee and applicable taxes and fees. Access to Freewheel service requires the purchase of Motorola Moto G Smartphone for a one-time fee of $99.95.
About Cablevision
Cablevision Systems Corporation (NYSE:CVC) is a leading media and telecommunications company, serving millions of households and businesses throughout the greater New York area. Providing quality products that keep customers connected, Cablevision offers Optimum-branded digital cable television, high-speed Internet and voice services as well as Optimum WiFi, the nation's most robust WiFi network. The company recently introduced Freewheel, a new low-cost WiFi-exclusive phone service that provides unlimited data, talk and text. Cablevision’s Lightpath subsidiary is a premier provider of integrated business communications solutions for larger companies. Through its local media and programming properties – News 12 Networks and Newsday Media Group – Cablevision also delivers news and information created specifically for the communities it serves. Additional information about Cablevision is available at www.cablevision.com.