LOS ANGELES--(BUSINESS WIRE)--RealD Inc. (NYSE: RLD) announced today that the company’s RealD TrueImage™ image enhancement technology is now available as part of the Sundog Media Toolkit cloud-based media processing platform. As a cloud-based automated process, RealD TrueImage™ is now readily scalable for workflows from individual shots to 4K 3D feature films, combining the advantages of cloud-based post production over dedicated infrastructure with industry leading image processing.
First used with “The Hobbit: The Desolation of Smaug,” RealD TrueImage™ eliminates artifacts commonly associated with digital and film based capture through a proprietary process, resulting in higher quality imagery which is more detailed, lifelike and a more accurate reflection of a content creator’s intent. RealD TrueImage™ calculates more than a million points of data per pixel to correct for artifacts, reconstructing an image with the originally intended aesthetic, without compromise.
“RealD TrueImage™ technology was created to deliver the world’s best visual experience for content of all types, including feature film, broadcast library restoration and streaming,” said Pete Ludé, Senior Vice President of RealD. “By delivering the pixel level image enhancement capabilities of RealD TrueImage™ as a cloud-based process on the Sundog platform, we are making this unique technology readily available for a wide range of productions. We’re excited to see what we believe will be industry changing visuals in upcoming projects committed to implementing RealD TrueImage™ into their post-production process.”
“Until now, complex image enhancement technology such as RealD TrueImage™ was difficult for producers to access due to the processing and rendering resources required. But now, by leveraging the Sundog Media platform, RealD TrueImage™ is easily available for a range of tasks from fixing a few problem frames to enhancing an entire feature film, as a highly-scalable and secure cloud service,” according to Richard Welsh, co-founder and CEO of Sundog Media Toolkit.
Among those expected to utilize RealD TrueImage™ on the Sundog Media Toolkit cloud platform will be Academy Award winner Ang Lee. Lee stated, “I have seen the RealD TrueImage™ footage and am excited about the potential of using it on future projects.”
RealD TrueImage™ is also expected to be integrated into the post production workflow of upcoming National Geographic Studios productions. Mark Katz, President of Distribution, said, “The giant screen can be a most challenging canvas. RealD TrueImage™ addresses many of those challenges Nat Geo’s 3D documentary films face including such things as low light levels, grain and stereo coherence. RealD TrueImage™ adds additional clarity, consistency and detail to the images that may not otherwise be achieved, and we look forward to including RealD TrueImage™ in the workflow of National Geographic Studio projects.”
This summer, the highly anticipated digital 3D re-release of the feature film, “Hero,” starring Jet Li, will utilize RealD TrueImage™ in Sundog Media Toolkit as part of the post production 2D to 3D conversion process. A worldwide success released in 2D in 2002, “Hero” is being converted to 3D by Asia-based media organization, TWR Entertainment, Inc.
About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD’s core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.
RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website www.reald.com.
About Sundog Media Toolkit Ltd.
Sundog provides a post-production cloud platform featuring best in class software tools from world leading brands. Available as a public and hybrid solution, Sundog Media Toolkit leverages Amazon Web Services for massive scale and global reach. Sundog’s unique approach allows the flexibility of on-demand, low cost availability with enterprise level compute power and high end media processes. Featuring a rich tool set from production through post to distribution and intuitive workflow user interface, Sundog Media Toolkit offers a secure and highly flexible, op-ex approach for facilities and instant access tools for production. Find more information at www.sundogtools.com.
Cautionary note on forward-looking statements
This press release includes forward-looking information and statements, including but not limited to: the availability of RealD TrueImage™ via the Sundog Media Toolkit and its anticipated use in the “Hero” 2D to 3D conversion and other post productions. These statements are based on RealD’s current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD’s control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD’s annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause actual results to differ materially from the results discussed in the forward-looking statements.
RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.
