SAN FRANCISCO & LEAWOOD, Kan.--(BUSINESS WIRE)--AMC Theatres (NYSE:AMC) and Dolby Laboratories, Inc. (NYSE:DLB) today announced Dolby Cinema™ at AMC Prime®, a premium cinema offering for moviegoers that makes every visit a completely captivating event. Dolby Cinema at AMC Prime combines spectacular image and sound technologies with inspired design and amazing comfort. Moviegoers will be wowed by Dolby Vision™ laser projection and Dolby Atmos® sound, as well as AMC Prime power reclining seats with seat transducers that vibrate with the action on screen.
By mid-May 2015, AMC expects to have fully installed Dolby Cinema at AMC Prime in up to four AMC locations in major cities across the United States. AMC intends to expand to 50 operating Dolby Cinema at AMC Prime locations by December 2018 in additional cities, including San Francisco, Las Vegas, Philadelphia, Miami, Boston, Denver, and Seattle, and up to 100 Dolby Cinema at AMC Prime locations by December 2024.
“Dolby Cinema delivers a unique moviegoing experience with rich and vivid imagery and lifelike sound,” said Kevin Yeaman, President and CEO, Dolby Laboratories. “Dolby Cinema at AMC Prime will transport audiences across America into the ultimate moviegoing experience.”
“Guests should prepare to be blown away when we launch this amazing theatre experience,” said Gerry Lopez, CEO and President, AMC. “Moviegoers are already demonstrating they’ll drive past other theatres to see a movie in AMC Prime, so combined with Dolby’s pioneering technology, this next-generation Premium Large Format experience will leave them impressed, thrilled, and excited by what they see, hear, and feel—all from the comfort of their reclining chairs.”
The addition of Dolby Cinema at AMC Prime bolsters AMC as the Premium Large Format leader in the movie exhibition industry. As part of the agreement, AMC will renovate its existing Premium experiences—ETX and AMC Prime—into Dolby Cinema at AMC Prime. Renovated AMC auditoriums will feature newly installed Dolby Cinema, which incorporates Dolby Atmos audio technology and the Dolby Vision projection system.
The Dolby Vision laser projection system delivers high dynamic range with enhanced color technology that produces incredible blacks and a contrast ratio that far exceeds any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images that make audiences feel like they are in the movie’s world. Dolby Atmos, the award-winning Dolby® sound technology, moves audio around the theatre, even overhead, with amazing richness and depth. The lifelike sounds of music, people, and things flow all around the theatre in sync with the action to create a more immersive and moving experience.
The inspiration for the design elements came out of the desire to achieve technically superior sight and sound capabilities for all Dolby Cinema at AMC Prime locations. The design of the cinema itself has been created to set a mood and draw audiences deeper into the story. Through the Dolby technology, combined with the ultimate comfort and experience of the AMC Prime plush recliners with seat transducers, guests will feel closer than ever to the action on screen.
About AMC Prime
AMC Prime—AMC’s branded Premium Large Format, and the highest-rated experience offered by AMC according to guest feedback—launched at AMC BarryWoods 24 in Kansas City, Mo., in 2013 and now spans nine locations in major markets around the country. AMC Prime features power reclining seats with seat transducers, Dolby Atmos sound, and an unbelievably crisp and luminous picture to deliver the “wow” of sight, sound, and sense.
About Dolby Cinema
Dolby Cinema delivers the total cinema experience. It combines powerful image and sound technologies with inspired cinema design to make every visit a completely captivating cinematic event.
Dolby Cinema will include Dolby Vision—a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive on screen. Outfitted with Dolby Atmos, Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them.
When these technologies are combined with the sophisticated Dolby Cinema design, everything comes together to pull moviegoers more deeply into the story and transform their visit into an event. For more information, please visit the Dolby Cinema web page.
About AMC Theatres
AMC Theatres (NYSE:AMC) is the guest experience leader with 348 locations and 4,960 screens in the United States. AMC has propelled theatrical industry innovation and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country’s top markets, including No. 1 market share in the top three markets (NY, LA, Chicago). www.amctheatres.com
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby®. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Cinema and Dolby Vision are trademarks of Dolby Laboratories. AMC Prime is a registered trademark of American Multi-Cinema, Inc. S15/28800 DLB-G
