NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--Jinni, the world’s leading semantic discovery solution provider for linear TV and on-demand content, has extended its product offering with a targeted audience buying platform addressing entertainment advertisers including movie studios, TV networks and OTT video content providers. Jinni’s position in the pay TV arena has made it keenly aware of the industry’s need for an effective entertainment user targeting solution and this has led to the recent release of a fresh taste-based approach for advertisers targeting online and mobile users. By applying its proprietary semantic technology to understand content and match it to user tastes, Jinni has created a next generation vertical DSP for movie studios and TV networks to effectively promote their content to the most relevant audiences. The company has already run successful commercial pilots with some of Hollywood’s major studios, resulting in much higher performance than other online targeting methods on the market.
While broad behavioral demographics and publisher based targeting are effective for many sectors of e-commerce, when it comes to entertainment they have been proven much less efficient. Jinni intends to provide an alternative to the targeting tools currently available to the Entertainment Industry that have largely led to the inflated and inefficient spending that entertainment marketers have become accustomed to. In addition to the Movie Studios & Television Networks, Jinni’s new solution will create new exciting VOD monetization opportunities allowing content providers to improve their catalogs’ ROI, acquire new users and increase consumption amongst the existing user base. Jinni’s solution also has a set of powerful conquesting tools, enabling advertisers to gain leverage through competitor targeting.
Powered by the Entertainment Genome™, Jinni analyzes the online entertainment activity of millions of users adding their taste profiles to its ever expanding ‘Primed Users’ Movie and TV Database. Jinni defines ’Primed Users‘ as individuals whose entertainment tastes match with the title being promoted and who have recently engaged with similar content, making them far more likely to engage online & offline with the title. The advertiser’s titles are matched to users in the database which are then promoted across the largest video & display ad exchanges in the world, optimizing media bids based on the value of each targeted user and their respective match to the advertised title.
Yosi Glick, Jinni Co-Founder & CEO said, “When it comes to entertainment, the truth is that totally different demographics often share the same tastes in movies and TV shows. Therefore, online advertising of movies and TV shows needs a fresh approach. With our proprietary moviegoer and TV viewer database and our mature semantic technology to understand user tastes, we can now provide entertainment brands with a much more efficient way to buy their media and target their relevant audiences.”
Mr. Glick will be speaking about Jinni's new solution with its revolutionary approach at Variety's MASSIVE summit with other speakers from Google, Hulu, YuMe, Facebook and Redbox.
About Jinni
Jinni, the world’s leader of smart video discovery guide platforms and a targeted audience buying is the distinguished holder of the 66th annual Technology & Engineering Emmy® for personalized recommendation engines for video discovery. Using content genetics and nuanced understanding of user tastes, complemented by collaborative filtering techniques, the Jinni engine brings a uniquely intuitive personalized experience that increases content consumption and consumer satisfaction. The Jinni service is powered by the Entertainment Genome™, containing thousands of genes that are assigned to describe mood, style, plot, setting and more; this is a rich alternative to the usual genre language. New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary Natural Language Processing solution. These elements are then matched to subscribers’ personal tastes and viewing history to provide a truly personalized experience. Jinni is the leading content discovery and personalized recommendations provider for linear TV and VOD serving global tier-1 Pay TV and OTT content providers. The company has recently extended its service into the ADTECH space with an entertainment audience targeting solution addressed to movie studios, TV networks and OTT video providers. Its customers include: AT&T U-verse®, VUDU, Xfinity, Xbox, Telus, Proximus, Prisa, TV4 and some of the major Hollywood studios.
Visit our website at http://solutions.jinni.com/ and see Jinni's award winning semantic discovery engine at work on the web http://www.jinni.com/ or on an iPad: http://bit.ly/1iKGDl8
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