LOS ANGELES--(BUSINESS WIRE)--Digital Domain Holdings Limited and Immersive Media have entered into a joint venture to create IM360, a partnership that brings together their industry-leading expertise to create ground breaking immersive entertainment. Digital Domain Holdings Limited is the parent company of Visual Effects studio Digital Domain, the creative force behind some of Hollywood’s biggest blockbusters, including “Iron Man 3,” the Transformers trilogy, “Maleficent,” the X-Men franchise and “Titanic.” Immersive Media creates fully immersive video experiences for companies like Disney ABC, American Express, Converse, Turner Broadcasting and Mountain Dew. With the new partnership, the two companies will change the landscape of visual content creation. The partnership immediately provides groundbreaking client-side applications and collectively the studios will pursue opportunities on the forefront of immersive video and virtual reality programming.
“New visual experiences are exploding across the world, impacting advertising, television, film and gaming, and Immersive Media have been at the forefront for years,” said Daniel Seah, Chairman and CEO, Digital Domain Holdings Limited. “To drive the content revolution, it’s crucial for us and our partners to be ahead of the curve. Immersive Media shares our vision of innovation, and this joint venture allows us to combine our unique complementary strengths.”
An Academy Award®-winning visual effects house with more than 20 years of experience in the motion picture industry, Digital Domain has lent its artistry to thousands of commercial, video game and music video productions. Digital Domain facilities include the state-of-the-art virtual production studio responsible for the Virtual 2Pac that debuted at the Coachella Music Festival. More recently at the 2015 Sundance Film Festival’s New Frontier exhibition, Digital Domain’s work on the first photo-realistic, fully CGI rendered, 3D virtual reality film “Evolution of Verse,” debuted, which is also available for download via iOS and Android. With the Immersive Media partnership, Digital Domain looks to expand beyond computer-generated films into live action VR filmmaking.
“We are thrilled to be partnering with the talented people at Digital Domain,” said Myles McGovern, President and CEO, Immersive Media. “It’s an exciting time for virtual reality and Immersive’s IP is essential in the growing VR space. The combination of these innovative companies will make immediate impact on the rapidly changing world of VR entertainment.”
Immersive Media recently launched a 360° virtual reality solution that includes a playback application, distribution network and content for head-mounted displays. The company also created the imLIVE platform which allows for the capture, production, stitching and publishing of virtual reality and high-resolution spherical video content, available on-demand or streamed live to mobile devices, VR headsets, broadcast and the web. Immersive Media technology was used in the acclaimed Taylor Swift Blank Space interactive music experience as well as CONAN360, which lets fans enjoy Conan O’Brien’s comedy show in 360 degrees.
About Digital Domain
Founded in 1993, Digital Domain (“original Digital Domain”) delivered innovative visuals for more than 100 movies including “X-Men: Days of Future Past,” “Iron Man 3,” “TRON: Legacy” and “Titanic.” Its artists earned multiple Academy Awards®. A creative driving force in media applications, original Digital Domain brought its artistry to thousands of commercial, video game and music video productions. The original Digital Domain also created digital humans for concert performances and co-produced the feature film “Ender’s Game.” From facilities in California and Vancouver, British Columbia, Canada, including its own state-of-the-art virtual production studio, the Digital Domain 3.0 Group (consisting of Digital Domain 3.0, Inc., Digital Domain Productions 3.0 (BC), Ltd. and Mothership Media, Inc.) enables the creation of extraordinary visual images in traditional entertainment and advertising.
Visit Digital Domain on the web at www.digitaldomain.com
About Immersive Media
Immersive Media is the pioneer and leading provider of 360°, full-motion, interactive video experiences. Immersive Media’s patented imLive Platform and full production services create high-resolution, immersive video for a variety of applications, delivered on mobile, desktop, broadcast, Oculus Rift and Gear VR. From branding and entertainment to mapping and defense, Immersive Media customers and agents produce the deepest, most engaging video experiences possible.
Visit Immersive Media on the web at www.immersivemedia.com
About Digital Domain Holdings Limited
Digital Domain Holdings Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited (Stock Code: 547). Digital Domain Holdings is a diversified investment holding company with its operating and investment businesses spanning Hong Kong, the US, Canada, Mainland China and other countries, encompassing such businesses as media entertainment, visual effects production, co-production of movies, property investment, trading, etc.
On 4 July 2013, the Group acquired Digital Domain 3.0 Group comprising Digital Domain 3.0, Inc., Digital Domain Productions 3.0 (BC), Ltd., and Mothership Media, Inc. Digital Domain 3.0 Group has a history of about 20 years and has manifested itself as the leading digital production company. As one of the biggest VFX service providers in the US media industry, it is mainly engaged in the production of VFX, animations and movies.
The Group will continuously explore business opportunities in our new domain of business, and will pursue other strategic investments, to create benefits for its shareholders and investors and to develop more business opportunities with greater potential.
Visit Digital Domain Holdings Limited on the web at http://www.ddhl.com/