WASHINGTON--(BUSINESS WIRE)--The Bitcoin Foundation announced today a partnership with Bitcoin companies BitFury, BitGo, Tally Capital, ChangeTip, and Bitcoin Foundation lifetime member Bruce Fenton to engage theAudience - one of the world’s largest multi-channel publishers of social and digital content. theAudience’s team of digital storytellers will work closely with these groups to launch a multi-faceted social and traditional media campaign to educate businesses, consumers, and society at large about Bitcoin.
“As the ecosystem matures, Bitcoin companies are stepping up to the plate. We’re excited to join a coordinated and concentrated effort to teach Bitcoin to the world’s almost 3 billion internet users -- two-thirds of which are from the developing world,” said Brock Pierce of Bitcoin Foundation.
Valery Vavilov, CEO of BitFury commented on behalf of leading Bitcoin companies that joined efforts to build public awareness of Bitcoin: “We are passionate about Bitcoin and the highly disruptive technology of blockchain which will have the social, cultural and technological impact on society as the Internet did starting 20 years ago. We selected theAudience for their ability to effectively communicate impactful stories. We trust in their ability to convey our passion, belief in the genius behind the blockchain and determination to bring the benefits of the Bitcoin and blockchain to the world.”
“Bitcoin offers incredible benefits for humanity,” commented Oliver Luckett, co-founder of theAudience. “We’re digital storytellers and want to help Bitcoin companies convey the positive change they’re capable of bringing to the world -- from new fraud-proof voting mechanisms, to affordable remittance payments, to banking services for the disenfranchised.”
While Bitcoin has been widely discussed in the media and continues to grab headlines, a recent survey conducted by CoinCenter, a non-profit research and advocacy group focused on the public policy issues facing cryptocurrency technologies, revealed that out of 1,000 people less than 10% were “very familiar” with Bitcoin. According to the survey, around 65% of respondents admitted they were “not familiar at all” with Bitcoin. Of those respondents who are familiar with Bitcoin, over 80% have never actually used it.
It is clear that the public, the media and the business community need to be educated and there is more work to be done to build wide-spread awareness.
ABOUT // The Bitcoin Foundation is the world’s first and leading non-profit digital currency trade association ensuring the ongoing security and development of Bitcoin and the emerging digital economy. Founded in 2012, the foundation has played a critical role in Bitcoin’s growth and development by providing transparent funding to the Bitcoin core development team and strategic initiatives to fill in gaps around public policy and education. As the Bitcoin ecosystem continues to grow, we are renewing our focus on supporting the Bitcoin Core software project and common-good infrastructure for the new digital economy. Your support is critical in helping us achieve our mission and we’re thankful to all of our members for their contributions.
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ABOUT // BitFury Group is the leading Bitcoin infrastructure provider and blockchain transaction processing company. Founded in 2011, BitFury currently has more than 70 team members globally at management offices in San Francisco, Amsterdam and Riga, as well as data-centers in Finland, Iceland and the Republic of Georgia. BitFury derives sustainable advantage through its custom-made application-specific integrated circuits (ASICs) optimized to achieve the lowest power consumption coupled with the highest processing metrics – the parameters that drive mining margins. BitFury has an impressive track record, having successfully delivered three prior generations of ASIC chips and has a roadmap to at least double performance-per-watt every 6-12 months. BitFury’s management team and board of directors include seasoned industry veterans with a history of successful execution in silicon engineering, operational build-up and capitalizing businesses.
ABOUT // At theAudience, we turn Likes into Love. theAudience is one of the world’s largest multi-channel publishers of social and digital content. We enable brands to participate in popular culture at massive scale, syndicating content to over a billion consumers globally.