NEW YORK--(BUSINESS WIRE)--Metro US, the most-read free daily newspaper nationwide announces today the launch of MetroX, a new digital reach extension program in partnership with Centro, a provider of unified, enterprise-class software for digital advertising.
Building on Metro’s powerful reach of nearly 4 million adults per month in print and online*, MetroX gives advertisers access to advanced targeting and programmatic capabilities to further extend the reach of their integrated campaigns across Metro print, outdoor and digital assets.
“We are excited to partner with Centro to extend Metro US’s digital reach and offerings”, said Lotta Karlsson, Metro US, Chief Digital Officer. “With MetroX, we can now offer programmatic solutions at scale and on every screen to fit our clients’ every need”.
“With its impressive print reach, growing media presence and deep local business connections, Metro US is a fantastic partner for Centro,” said Katie Risch, SVP of publisher development, Centro. “Metro is poised for digital revenue growth, and we are looking forward to contributing to its success.”
In parallel, Metro US announces the appointment of Susan Peiffer as Digital Sales Director, reporting to Lotta Karlsson, Metro US, Chief Digital Officer. Ms. Peiffer is an industry veteran with over 25 years’ print and digital media sales experience at Valassis, philly.com, the Philadelphia Inquirer, Washington Examiner, Philadelphia City Paper and Metro US.
“With Susan Peiffer’s rich digital sales experience, MetroX is off to a good start”, added Lotta Karlsson.
The launch of MetroX is part of Metro US’s ongoing strategy to expand its digital offerings. Last year, Metro re-launched its news website metro.us, introduced its new app, acquired citypaper.net and launched several websites, such as Club Metro and ZipTrials.us.
*Nielsen Scarborough 2013-14 R2 including Philadelphia City Paper
ABOUT METRO US
Launched in 2000, Metro US is the #1 most read free daily nationwide with 1.2 million daily readers in New York, Boston and Philadelphia. Designed for a 20-minute read, Metro delivers local, national, international, entertainment and sports news commuters need Monday through Friday and 24/7 on metro.us. In August 2014, Metro US acquired Philadelphia City Paper, Philadelphia’s #1 most read free weekly newspaper.
